Monthly Archives: September 2016

Gehl Foods – Customer Spotlight Case Study

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Driving Business Performance Through Brand and SKU P&L – Dan Lord, IT Manager for Gehl Foods presents the Customer Spotlight at the 2016 AFS User Conference. Gehl Foods successfully implemented AFS TPM Foodservice and AFS G2 Analytics.  

Super King Markets ERP (Case Study Conference Track)

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Super King Markets presented a customer spotlight workshop at the 2016 AFS User Conference entitled, “From the Flintstones to the Jetsons.” Before they came to AFS they described some of their operation processes as “in the stone age” they wanted to get faster and modernize their systems. This entire organizational transformation, how they went from

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Experts Dispel Myths Around TPM

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Optimization is limited to strategic or annual planning modeled at the regional level or across top-tier retailers. “Applying predictive analytics as part of the trade promotion management lifecycle will drive the desired business optimization.” AFS Technologies Joe Bellini, CEO Reality: Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data

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TPM In The Highly Competitive Consumer Goods Marketplace

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In the highly competitive consumer goods marketplace, trade promotion management (TPM) solutions have become a must to optimize and control trade spend. As software partners enhance TPM capabilities, the software runs the risk of becoming too complicated for end-users to adopt.   When implementing a TPM solution, often the VP of Sales makes the configuration

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Myth: Retail Execution Applications Are Synonymous With Sales Force Automation

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Retail execution technologies are moving beyond the automation and audit function of field sales and merchandising to where they now provide functionality that transforms the way consumer goods companies manage retail activities. It’s moved from automating key priorities at the store to optimizing processes and expanding the ability to monitor key indicators such as category

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Promotion Optimization Institute Provides AFS Technologies Best-in-Class Distinction for Trade Promotion Capabilities

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AFS Technologies (AFS), was recently named a “Best-in-Class Recipient” for its Desktop UX and TPO Ergonomics features by the Promotion Optimization Institute (POI). The recently released POI TPx Vendor Panorama 2016 report assessed 24 service providers in how they help consumer goods companies improve trade promotions through the use of enabling technology. POI warned that

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OnDemand Webinar: Predictive Modeling with SunnyD using Nielsen Data

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At the “2016 POI” TPM Conference, the final session on Friday was packed with Manufacturers looking to get insights into how Sunny Delight Beverages were winning with trade spending and the ability to forecast lift for future streamlined success.   Sunny Delight Beverage, Co. was looking for a way to predict the lift of a

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