Leadership Team

Click the photos of our leadership team to read their bios.

Executive Management

Jesse Hermann
Chief Executive Officer

Jesse Hermann is a well seasoned CEO with over thirty years experience as a management executive. After starting his career as a consultant at Bain and Company, he went on to work at and run companies with operations and customers around the world in industries including automotive parts, computers and peripherals, distribution and distribution software. He started and built one of the first successful SaaS companies with operations in the US and India. He is a magna cum laude graduate of Amherst College and holds an MBA from the Graduate School of Business at Stanford University.

Mark Schonau
Chief Financial Officer

Mark Schonau is an experienced Chief Financial Officer with 25 plus years of experience providing financial and operational leadership to public and venture backed corporations.  Mr. Schonau has provided financial leadership to software companies in the Healthcare Information Technology, Transportation and B2B Commerce.  Before moving into the private sector he spent eight years working for Ernst & Young as an auditor.  Mr. Schonau has a Bachelor of Science Degree in Accounting from Arizona State University, is licensed as a CPA in the State of Arizona and holds a Certificate in Global Leadership from the Thunderbird School of International Management.

Suhas Gudihal
Chief Technology Officer

Suhas Gudihal is an experienced executive in Enterprise Architecture, Development and Product Technology Integration, creating and managing product engineering labs in a distributed development environment. Prior to joining AFS, Mr. Gudihal was the Practice Head and VP Software services at CGI consulting. Mr. Gudihal managed the Application development and e-business development practice generating revenues of over $160 million from the practice and was recipient of Chairman’s Pinnacle award. Mr. Gudihal had earlier worked with organizations including Robert Bosch, Germany and Tata Consultancy Services, leading their architecture and product development.  Mr. Gudihal has a BS in Electrical Engineering from Institute of Technology in India and MS in Computer Systems from Boston University with specializations in Enterprise Architecture and Project Methodologies. He is also a certified CMA from IMA, USA.

Lisa Whinnie
Chief Customer Officer

Lisa Whinnie has over 20 years within all areas of Information Technology consisting of software development, professional services and customer support. Over the past 16 years, she has worked with end users to convert their business requirements into comprehensive, streamlined technical solutions. As Executive Vice President, Chief Customer Officer Ms. Whinnie is responsible for customer relations including customer service, customer communication, customer product positioning, ensuring the AFS strategy is aligned with customers’ objectives, including driving our Customer Advocacy and Consulting Group. Prior to joining AFS, Ms. Whinnie served as the IT Director for an international espresso distributor, Illy Espresso of the Americas, and was formerly the MIS Manager at the telecommunications company Executone Information Systems Inc. She holds a B.S. degree in Information Systems from the University of Phoenix.

Chris Mitchell
Vice President EMEA

During a 25 year career in the software industry Chris Mitchell has collaboratively worked with many global Pharmaceutical, Consumer Healthcare and Consumer Goods companies to successfully deliver IT solutions to support specialised business processes – primarily in the front office.  This has involved senior business development roles at national, European and Global levels in both large organisations such as Oracle and Accenture as well as specialised software vendors such as CAS, Cegedim and First Consulting Group. He has worked extensively in East and West Europe, North America, Latam, Middle East and Asia Pac and therefore understands many of the key differences of business practice, culture, regulation and politics which can undermine global programs.  Prior to joining AFS, he worked for CAS as the Global Account Director for a small number of global top 20 CPG companies.

Board Of Directors

Michael Delaney
Sendil Rajendran
Kurien Jacob

Kurien Jacob is an experienced executive having held CEO or CFO positions at five different companies in the transportation, manufacturing, consumer electronics, automotive accessories and software industries spanning 25 years. Prior to moving into general management, Mr. Jacob was in audit and consulting with Touche Ross (now Deloitte Touche). He holds a B. Com. from the University of Madras, India, is a Fellow of the Institute of Chartered Accountants, England and Wales, and holds an Advanced Management Certificate from the Sloan School of MIT.

Art Roldan

Art is a seasoned technology entrepreneur with more than 25 years of experience in the software industry. Most recently Art was CEO and Chairman of ISD Corporation, a leading provider of electronic payments management software, prior to its acquisition by ACI Worldwide. Before joining ISD, Art was the CEO of SecurePipe, a leading provider of managed network security services, prior to its merger with TrustWave. Before joining SecurePipe, Art was the president and CEO of Novarra, a leading provider of mobile solutions, prior to its acquisition by Nokia. Before joining Novarra, Roldan was president and CEO of The Premisys Corp., a leading sales engineering automation software company acquired by J.D. Edwards (Oracle). Art has been recognized in Crain’s Internet 100 Executives. Art began his career at IBM and holds a B.S. in Business Administration from DePaul University.

Jeff Vogel
Gary Greenfield

AFS Core Solutions

AFS ERP system is designed and optimized for CPG, Food and Beverage Distribution and light process Manufacturing. In addition to offering the fully-integrated ERP solutions, AFS offers a number of modules that can be integrated with existing solutions. Our comprehensive Order Management System can augment any ERP system with the ability to handle the complex layered pricing required by the CPG industry. Our advanced financials and Business Intelligence Software can provide sophisticated financial reporting or dashboards without requiring to change core ERP systems.

AFS offers a comprehensive suite of solutions that can be deployed on Windows, iPad®, iPhone® or Android® Solutions.  The technology is such that any solution that be deployed on multiple operating systems using the same data base.  The solutions offered include:

Order Management Systems including layered pricing, rebate management, inventory status and sales commission visibility Retail Execution and Merchandising
• Full DSD and Route Settlement
• Sales Agency CRM and Ordering
• Business Intelligence for any product


AFS TradePro™ Suite provides comprehensive tools to manage trade promotion spend for Food Service and Retail. The solutions deployed as Software as a Service (SaaS) can be deployed in a shorter time frame than any other competing solution, with costs for implementing the solution included in the monthly subscription costs. In addition to establishing and monitoring claims, the AFS solution provides the option to include Claims Settlement Services, where AFS undertakes the outsourcing of settling and paying all claims. AFS also offers a cost-effective data cleansing and reconciliation process.

AFS Discovery™ G2 (AFS Sales Discovery System® or SDS), when integrated with the TradePro™ solutions, provides unparalleled post-event analytics in the industry.


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