AFS Technologies Hosts Trade Promotion Management Client Panel Discussion at POI 2015 Fall Summit

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AFS is a proud sponsor of the POI 2015 Fall Summit, “Collaborative Marketing to Supercharge Profitable Growth Summit,” which is being held in Dallas, TX on November 4-6. As part of our participation, AFS will be hosting the panel, “Supercharge Your Annual Planning to Drive Profitable Growth.” With leading industry experts, we will explore how to take a proactive approach to annual planning from scenario planning to maximize the trade budget. It will also cover how better promotional planning helps strengthen the relationship with retailers, manufacturers, and brokers to drive profitable growth.

The panel participants include: Eddie Young, ‎Senior Vice President Sales at Sunny Delight Beverages Co; Allen Rector, Director of Trade Marketing, Schwan’s Consumer Brands, Inc. and Pam Brown, Director, Sales Operations, Del Monte Foods. AFS Technologies CEO, Joe Bellini, will moderate the session.

AFS will be highlighting its software solutions purpose-built for consumer goods companies, including AFS Trade Promotion Management Retail, AFS Retail Execution and AFS Data Discovery. This is our closed-loop sales and trade planning is a system that will give you visibility while your sales and trade planning is in-flight, resulting in a greater ROI faster. Backed by 30 years of consumer goods expertise, our solutions are proven to deliver results quickly and reduce risk with a future-proofed platform.

About POI 2015 Fall Summit


At the POI Summit, leaders come together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you.

Subject matter includes:

  • Promotion Collaboration
  • Trade Promotion Optimization
  • Trade Promotion Management
  • Predictive Analytics: Leveraging Data and Insights
  • Shopper/Consumer Loyalty
  • Merchandising & Assortment Strategies
  • Price Optimization
  • Sales & Operations Planning (Demand Planning)
  • Integrated Business Planning: Sales, Customer, & the Supply Chain
  • Navigating the Solutions Landscape
  • Basket Building Strategies
  • Joint Business Planning Strategy/Execution