AFS Technologies Partners with Trax Image Recognition to Provide Real-Time Retail Execution Solution

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Phoenix, AZ September 15, 2014AFS Technologies, a global leader for sales force and store execution solutions, and Trax Image Recognition, a leading provider of in-store shelf monitoring and execution solutions based on image recognition, today announced an agreement that will allow both parties to co-market their solutions as a complete, integrated product suite.

The partnership will make Trax’s real-time shelf analysis and reporting technologies immediately accessible to AFS’ roster of more than 1,500 global clients as a direct upgrade package. In addition, more than 100 KPIs collected by Trax Image recognition algorithms will be readily accessible to AFS clients using AFS’ award-winning sales intelligence solutions.

“AFS has been serving the Fast Moving Consumer Goods Market (FMCG) market with reporting, visualization and sales intelligence solutions for almost 30 years, and we have always made it a point to provide our clients with the absolute best-of-breed technologies to meet their business challenges,” said Kurien Jacob, CEO of AFS Technologies. “After reviewing all the image recognition solutions in the market, we saw Trax as the clear market leader. With Trax Image Recognition, we know we are making a strong addition to our capabilities and providing superior business value for our customers.”

Mr. Joel Bar-El, Trax CEO, stated, “We are very proud to be selected as AFS’ primary global image recognition partner.”  Mr. Bar-El continued, “Trax and AFS’ solutions naturally complement each other. As a result, we are excited to bring forward our technology, already in-used by numerous, global Tier-1 manufacturers, into the larger universe of AFS’ customer base—both domestically in the U.S. as well as globally.”

Trax’s unique image recognition technology provides accurate and highly detailed information about in-store retail execution in real time—allowing immediate action and decision-making abilities for retailers and FMCG brands. Sales and retail representatives simply use their smartphone to snap photos of relevant store display shelves, and Trax Image Recognition does the rest: analyzing and reporting on share of shelf, competitive insights, shelf standards, planogram compliance, promotional materials and more—within minutes. Through the AFS and Trax joint proposition, customers will be able to quickly and easily adapt their in-store strategies and tactics to stay ahead in the highly competitive retail game.

“In today’s retail environment, knowledge truly is power,” added Mr. Bar-El. “Working together with AFS Technologies, our objective is to provide retailers and manufacturers the most up-to-date information, in real-time, to maximize organization-wide efforts—more efficiently and effectively—to ultimately lead to higher sales and better market results.”

About AFS Solutions

AFS Technologies (AFS) is the only global, end-to-end solutions provider of business enterprise and on-demand software solutions for the Food, Beverage, Consumer Packaged Goods and Supply Chain industries. With over 29 years of industry-leading experience, AFS serves over 1,500 customers of all sizes, in more than 40 countries, with innovative, integrated and scalable products proven to automate processes, streamline data, expand visibility, reduce costs and drive sales growth. To learn more about AFS, view this video or visit

About Trax Image Recognition

Trax Image Recognition (Trax) provides the world’s only image recognition technology that can deliver real-time actionable insights to help clients realize tighter execution controls in-store, leverage competitive insights and unlock revenue opportunities at all points of sale. Trax does this using ordinary smartphones as capture and analysis devices, meaning anyone with a smart mobile device and access to the cloud can use Trax’s solutions to instantly analyze retail environments and gain insights. Beyond retail execution, Trax also focuses on addressing performance gaps to drive higher sales and market excellence at retail outlets. Headquartered in Singapore, Trax offers in-store execution solutions to Tier-1 manufacturers and channel partners globally, through more than 250 employees and offices in APAC, Europe, North America and South America.

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