The results of the second Amazon Prime event were impressive as they added 19 million U.S. members since the last Prime Day — for a total of 63 million as of June 30, according to Consumer Intelligence Research Partners, or CIRP, in Chicago. Amazon has also expanded Prime with the launch of its Prime Now
Cup Of Joe
For many consumer goods (CG) manufacturers, the second largest line item on their P&L is trade spend. Finance keeps close tabs on all trade finances—including detailed revenues, trade spending and product information. They provide big picture reporting on account, brand, category, region and spend type to focus activities designed to maximize value for the company.
A recent article in CFO, “Vision Quest: Expectations for CFOs to Add Strategic Value Have Never Been Higher,” emphasized the need for every company to have a strategic CFO. This concept is not new, but the changes in the business environment for the food and beverage industry have only strengthened the case for strategic input
In the last article, we addressed applying the proper analytics to the business problem at hand. Now, I would like to share with you a concept for making your data truly actionable with a focused outcome to drive increased value out of your trade promotion and retail execution work processes. Many manufacturers are similar to
As a CEO who focuses on developing software purpose-built for food and beverage distributors and wholesalers, increasing data leverage is a topic that I frequently discuss with both users and potential users. Given our application focus areas—which include warehouse management, ERP and direct store delivery—we manage a wealth of insightful data within our customer’s environments.
As a CEO who focuses on developing software purpose-built for consumer goods companies, increasing data leverage is a topic that I frequently discuss with both users and potential users. Given our application focus areas which include trade promotion, retail execution, and supply chain execution, we manage a wealth of insightful data within our customer’s environments.