Trade Promotion Management Foodservice

AFS TPM Foodservice Automates the Complexity of Growth Programs

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Your investment in distributor growth incentives needs to be supported by a solution that allows you the flexibility to offer tiered pricing to your distributor customers. Many manufacturers see the value of this price model but find it difficult to validate and support which often creates payment delays that upset their relationship with their distributor

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AFS Foodservice Explainer Videos

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AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors, ensures accurate payment processing and provides rich insights to drive high-performing sales strategies. The solution enables you to work faster and smarter while

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AFS Technologies Voted in the 2017 Top Providers List in the Annual Consumer Goods Technology (CGT) Readers’ Choice.

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AFS is recognized for Customer Relationship Management, Trade Promotion Management, Retail Execution and Mobility. Phoenix, AZ– January 28, 2017 – AFS Technologies, (AFS) the global provider of software solutions purpose-built for consumer goods companies, has been voted into several categories of the “Best in Class” Top List of Providers in the Annual Consumer Goods Technology (CGT)

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Gehl Foods – Customer Spotlight Case Study

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Driving Business Performance Through Brand and SKU P&L – Dan Lord, IT Manager for Gehl Foods presents the Customer Spotlight at the 2016 AFS User Conference. Gehl Foods successfully implemented AFS TPM Foodservice and AFS G2 Analytics.  

Experts Dispel Myths Around TPM

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Optimization is limited to strategic or annual planning modeled at the regional level or across top-tier retailers. “Applying predictive analytics as part of the trade promotion management lifecycle will drive the desired business optimization.” AFS Technologies Joe Bellini, CEO Reality: Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data

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TPM In The Highly Competitive Consumer Goods Marketplace

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In the highly competitive consumer goods marketplace, trade promotion management (TPM) solutions have become a must to optimize and control trade spend. As software partners enhance TPM capabilities, the software runs the risk of becoming too complicated for end-users to adopt.   When implementing a TPM solution, often the VP of Sales makes the configuration

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Promotion Optimization Institute Provides AFS Technologies Best-in-Class Distinction for Trade Promotion Capabilities

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AFS Technologies (AFS), was recently named a “Best-in-Class Recipient” for its Desktop UX and TPO Ergonomics features by the Promotion Optimization Institute (POI). The recently released POI TPx Vendor Panorama 2016 report assessed 24 service providers in how they help consumer goods companies improve trade promotions through the use of enabling technology. POI warned that

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OnDemand Webinar: Predictive Modeling with SunnyD using Nielsen Data

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At the “2016 POI” TPM Conference, the final session on Friday was packed with Manufacturers looking to get insights into how Sunny Delight Beverages were winning with trade spending and the ability to forecast lift for future streamlined success.   Sunny Delight Beverage, Co. was looking for a way to predict the lift of a

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Trade Promotion Management Leader AFS Technologies Predicts Market Growth in FY17

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AFS Technologies (www.afsi.com), has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company’s

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AFS Predictive Modeling Webinar Preview with Nielsen and SunnyD

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Please register for Predictive Modeling using Nielsen Data with Client Guest Sunny Delight Beverage on Sep 7, 2016 10:00 AM PDT at: https://attendee.gotowebinar.com/register/6296567017477049603 Introducing an exciting new concept in trade planning and management, a low risk, cost effective approach to Predictive Analytics incorporating Nielsen Data. Sunny Delight Beverage is currently successfully utilizing this capability. For

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Making Cent$ with Data Overload

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In todays’ highly competitive consumer space, Manufacturers are often disadvantaged to succeed in a “do more with less” environment. The margins are often so narrow that staying within them is a feat for only the worthiest of financial contortionists. So what is the key to staying alive in this dynamically competitive game of cat and

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Foodservice Trends and Transitions – A Year in Review

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Bob Goldin, Executive Vice President of Technomic, a leading research and consulting firm servicing the food and foodservice industry, spoke to participants at the 2015 AFS user conference about the direction of foodservice and some of the key drivers of change. A year later much of what Bob shared has come to fruition and continues

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AFS Partners with Tier One Manufacturer to Drive Operator Insights

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AFS was contacted by a leading beverage manufacturer to help them establish a way to gain insights into their operator customers by monitoring coupon usage in their foodservice channel. Their main motivator was to micro-target customers to alter spending behavior without having to commit to long-term trade funding. Coupons, like other trade spend, permanently drive

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C-Store Data Visibility

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It is the standard scenario, a foodservice manufacturer produces product and ships it out through their distributor partners… then repeat. The problem is that the distributor is not the end customer and therefore the manufacturer is unable to create focused sales plans targeting their actual consumer, in this case C-Stores. Distributors can be asked to

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OnDemand Webinar: End of Trade Promotion Year: How to Avoid Surprises.

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In today’s webinar, Joel Cartwright the Director of Product Development for Trade Promotion Management Retail at AFS Technologies will be presenting this webinar on End of Trade Promotion Year: How to Avoid Surprises. What will you learn by attending this webinar? Improving year end accrual accuracy: • How much money do I need to set

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AFS Technologies® Enables Operator Coupons As a Strategic Growth Model for Foodservice Manufacturers

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Newest AFS Trade Promotion Management Foodservice Release Continues to Increase Productivity in Managing Trade Spend Phoenix, AZ. – April 4, 2016 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, today announced the release of its upgraded AFS™ Trade Promotion Management Foodservice (TPM Foodservice). The latest release helps foodservice

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OnDemand Webinar: How Strategy, Automation and Control Drive Growth in Foodservice

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Join Sheryle Blasko, formerly a Business Analyst at Kraft Heinz Foods, as she looks at how four Tier 1 & 2 CPG companies use strategy, automation and control to drive growth in their foodservice businesses. Hear from Daniel Friedrich, Nestle Global Business Solutions Manager. Robert Krone, Director of Foodservice Finance at Dannon. John Kittle, Vice

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Optimize Operator Incentives: Leveraging your Coupons to Improve End Location Customer Insights

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To drive growth in the highly competitive foodservice marketplace, manufacturers are increasingly looking to focus their efforts on operator growth.  The foodservice distribution model makes it almost impossible to understand the trends and purchasing patterns of the operator customer, which is critical to understand how to target and drive growth into those initiatives. AFS Technologies

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OnDemand Webinar: Fresh Perspective on Coupon Redemption

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When AFS was approached to partner with a large Tier 1 company to create a web portal for their operator customers to redeem coupons, we jumped at the challenge. For manufacturers and operators, this important element of the foodservice business has been stuck in the dark ages. Now that a solution has been sought by

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Meet Our Foodservice Manufacturing Industry Expert

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Sheryle Blasko Enterprise Account Director, TPM Foodservice Sheryle has over 10 years of Food and Beverage Industry experience most recently as the Sales Operations Manager for Kraft Canada where she led initiatives and implementations in support of internal efficiencies.  

OnDemand Webinar: Easy Button for Foodservice Profitability

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The AFS Foodservice Webinar Presenters Ken Brock, VP, Sales – TPM Division Ken is the VP of Sales for the TPM Division at AFS, Ken has over 20 years of Food and Beverage Industry experience beginning in accounting & finance and most recently as Director of National Account Sales at Perfetti Van Melle (Makers of Mentos).

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