G2 Data Discovery
For many consumer goods (CG) manufacturers, the second largest line item on their P&L is trade spend. Finance keeps close tabs on all trade finances—including detailed revenues, trade spending and product information. They provide big picture reporting on account, brand, category, region and spend type to focus activities designed to maximize value for the company.
In todays’ highly competitive consumer space, Manufacturers are often disadvantaged to succeed in a “do more with less” environment. The margins are often so narrow that staying within them is a feat for only the worthiest of financial contortionists. So what is the key to staying alive in this dynamically competitive game of cat and
Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data to predict the likely outcomes of future trade promotions as part of their strategic and annual planning cycles. These techniques are now evolving to where they can provide close to real-time insights given recent advancements in the field of predictive
A recent article in CFO, “Vision Quest: Expectations for CFOs to Add Strategic Value Have Never Been Higher,” emphasized the need for every company to have a strategic CFO. This concept is not new, but the changes in the business environment for the food and beverage industry have only strengthened the case for strategic input