Trade Promotion Management Retail

Why is Trade Spending Such A Pain?

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A trade spending P&L value equal to 15% of gross revenue is pretty common in highly competitive, commodity categories.  How have we gotten here?  Why is it such a painful topic to address?  There are many business factors that influence this (e.g. product performance, consumer preference, assortment, eCommerce, economy, environment).  I am going to focus

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CPG Trade Spending: An Ounce of Prevention is Worth a Pound of Cure

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…Or so the proverb tells us.  But with so many challenges with trade spending and so many mature solutions in the CPG trade planning and trade spending space, why do so many companies not make the switch from reactive treatment to preventative measures?  AFS Technologies serves many consumer goods companies and users with it’s TPM

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AFS TPM Retail Solution Receives a Best-In-Class Field Analytics/Insight Distinction from the Promotion Optimization Institute

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Phoenix, Ariz. November 1st, 2017 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies was recognized for “Best-in-Class Field Analytics/Insight” in the TPx Vendor Panorama 2017, published by the analyst firm Promotion Optimization Institute (POI). In the TPx Vendor Panorama 2017, AFS TPM Retail received “Above Average” ratings for

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OnDemand Webinars: Efficiently Plan, Execute and Analyze Trade Spend – for Post Event Analysis with AFS & T-Pro

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T-Pro Solutions and AFS Technologies, organizations that provide industry leading software applications designed to more efficiently plan, execute and analyze trade spend, for Post Event Analysis. Join hosts, Shelley Fow, Solution Engineer, AFS Technologies and Jon Vasatka, T-Pro Solutions EVP Customer Success, as they share how to answer some of the critical business questions all

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AFS Technologies Voted in the 2017 Top Providers List in the Annual Consumer Goods Technology (CGT) Readers’ Choice.

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AFS is recognized for Customer Relationship Management, Trade Promotion Management, Retail Execution and Mobility. Phoenix, AZ– January 28, 2017 – AFS Technologies, (AFS) the global provider of software solutions purpose-built for consumer goods companies, has been voted into several categories of the “Best in Class” Top List of Providers in the Annual Consumer Goods Technology (CGT)

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After a two year vetting process, Beech-Nut agree with the industry analysts and finds AFS TPM to be the best choice for its new trade planning system

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  AFS Services Team Shines with a smooth and timely implementation Phoenix, AZ – Feb 9, 2017 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, is proud to announce that the Beech-Nut, nutrition company has chosen AFS as the solution provider for its new trade management solution. The

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Experts Dispel Myths Around TPM

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Optimization is limited to strategic or annual planning modeled at the regional level or across top-tier retailers. “Applying predictive analytics as part of the trade promotion management lifecycle will drive the desired business optimization.” AFS Technologies Joe Bellini, CEO Reality: Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data

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TPM In The Highly Competitive Consumer Goods Marketplace

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In the highly competitive consumer goods marketplace, trade promotion management (TPM) solutions have become a must to optimize and control trade spend. As software partners enhance TPM capabilities, the software runs the risk of becoming too complicated for end-users to adopt.   When implementing a TPM solution, often the VP of Sales makes the configuration

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Promotion Optimization Institute Provides AFS Technologies Best-in-Class Distinction for Trade Promotion Capabilities

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AFS Technologies (AFS), was recently named a “Best-in-Class Recipient” for its Desktop UX and TPO Ergonomics features by the Promotion Optimization Institute (POI). The recently released POI TPx Vendor Panorama 2016 report assessed 24 service providers in how they help consumer goods companies improve trade promotions through the use of enabling technology. POI warned that

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OnDemand Webinar: Predictive Modeling with SunnyD using Nielsen Data

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At the “2016 POI” TPM Conference, the final session on Friday was packed with Manufacturers looking to get insights into how Sunny Delight Beverages were winning with trade spending and the ability to forecast lift for future streamlined success.   Sunny Delight Beverage, Co. was looking for a way to predict the lift of a

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Trade Promotion Management Leader AFS Technologies Predicts Market Growth in FY17

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AFS Technologies (www.afsi.com), has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company’s

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AFS Predictive Modeling Webinar Preview with Nielsen and SunnyD

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Please register for Predictive Modeling using Nielsen Data with Client Guest Sunny Delight Beverage on Sep 7, 2016 10:00 AM PDT at: https://attendee.gotowebinar.com/register/6296567017477049603 Introducing an exciting new concept in trade planning and management, a low risk, cost effective approach to Predictive Analytics incorporating Nielsen Data. Sunny Delight Beverage is currently successfully utilizing this capability. For

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OnDemand Webinar: Removing Analysis Paralysis from Annual Planning

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TPO, or Trade Promotion Optimization is a hot topic for many of today’s leading CPG manufacturers. Join AFS hosts Yvonne McClure, Shelley Fow and Sheryle Blasko, as they review the annual planning process to help ensure that your team addresses the Who? What? Where? and When? to fluidly create an optimized plan for the year

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Myth: Optimization Is Limited To Strategic Or Annual Planning Modeled At The Regional Level Or Across Top Tier Retailers

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Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data to predict the likely outcomes of future trade promotions as part of their strategic and annual planning cycles. These techniques are now evolving to where they can provide close to real-time insights given recent advancements in the field of predictive

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How to Ensure Your TPM Implementation is a Success

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The measure of intelligence is the ability to change. – Albert Einstein Change management is one of the most difficult challenges an organization faces. It stokes apprehension of the unknown and a resistance to a potential workload increase without the balanced benefit of end-state upsides. How organizational leaders introduce change dramatically impacts its success. This

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OnDemand Webinar: End of Trade Promotion Year: How to Avoid Surprises.

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In today’s webinar, Joel Cartwright the Director of Product Development for Trade Promotion Management Retail at AFS Technologies will be presenting this webinar on End of Trade Promotion Year: How to Avoid Surprises. What will you learn by attending this webinar? Improving year end accrual accuracy: • How much money do I need to set

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AFS TECHNOLOGIES EXPANDS TPM SOLUTION THROUGH AN INTEGRATED ANALYTIC ALLIANCE WITH NIELSEN

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AFS Integrates Nielsen’s Trade Promotion Optimization Solution within its Trade Promotion Management System Phoenix, AZ, April 5, 2016—AFS Technologies, the leading provider of software solutions purpose-built for consumer goods companies, today announced the expansion of their TPM solution through an integrated analytic alliance with Nielsen (NYSE: NLSN).  This alliance blends data from two leading analytic

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Scenario Planning Provides Insight for CPG Industry

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As senior vice president of sales at Sunny Delight Beverages, Eddie Young understands that to be effective with the management of trade spending, you need to implement scenario planning to create an annual calendar of trade promotions. Young, who joined the Cincinnati-based beverage maker after it was spun off from Procter & Gamble in 2004,

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AFS Technologies Voted in the Top Providers List in the Annual Consumer Goods Technology (CGT) Readers’ Choice.

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AFS is recognized for Customer Relationship Management, Trade Promotion Management, Retail Execution and Mobility. Phoenix, AZ– January 28, 2016 – AFS Technologies, (AFS) the global provider of software solutions purpose-built for consumer goods companies, has been voted into several categories of the “Best in Class” Top List of Providers in the Annual Consumer Goods Technology (CGT)

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Traditional Medicinals Relies on AFS Technologies for Comprehensive Trade Promotions Management

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Fully-integrated software solution empowers key stakeholders with real-time visibility into trade spend activity across value chain, including indirect channels Phoenix, AZ – January 14, 2016 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, today announced Traditional Medicinals, a pioneer in the wellness tea category, has successfully implemented AFS

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Leading Nuts Brand Implements AFS Trade Promotion Management

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John B. Sanfilippo & Son, Inc. streamlines complex go-to-market strategy with robust and configurable software to support expected company growth Phoenix, AZ– January 6th, 2016 – AFS Technologies, the leading provider of software solutions purpose-built for the consumer goods industry, today announced that John B. Sanfilippo & Son, Inc., home of brands such as Fisher

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OnDemand Webinar: The Annual TPM Planning Process

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Welcome to another AFS Webinar in partnership with CPG Webcast, a service of CPGmatters. In this webinar we’re talking about the annual TPM planning process. Consumer goods manufacturers focus on margins and profitability. Having a solid annual planning process to create a trade promotion plan for the coming year is critical. The plan would be

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OnDemand Webinar: Sales Planning Challenge: Can It Be Done in Two Months?

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It’s sales planning time! Are you ready to get started? Do you have the right resources? How’s your data? Before you migrate your sales planning from spreadsheets or another trade promotion management (TPM) application, learn the best practices and hear case studies that will help you see benefits in two months by viewing this session

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OnDemand Webinar: Sabra Foods’ talks Scenario Planning

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Scenario planning is a critical component of the annual planning process. An annual planning process has to take into account a massive amount of information from many different departments and external sources from previous years, sales figures, performance data, costs associated to promotions, and post-event analysis reports. Using software for scenario planning as part of

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3 Requirements for Scenario Planning

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Scenario planning is a critical component of the annual planning process. With consumer goods manufacturers continually focused on margins and profitability, having a solid annual planning process to leverage historical sales benchmark data that creates a trade promotion plan for the coming year is critical. The plan would be signed, sealed, and delivered if it

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AFS™ Technologies Unveils Latest Upgrades to its Trade Promotion Management Retail Solution

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Significant enhancements supports a strategic approach to trade spend management, including scenario planning   Phoenix, AZ – August 19, 2015 – AFS Technologies, a leading global provider of software and services purpose-built for consumer goods companies, today announced the release of it upgraded AFS Trade Promotion Management Retail (TPM Retail). The latest upgrade features several

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Eliminating Trade Promotion Surprises for Finance

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  It is trying times in the non-food sectors. There is a global shift to emerging markets. The consumer base is broadening in terms of young consumers and the aging population. Don’t forget the divide between those with low incomes and those with high incomes. These factors lead to a greater variety of trade promotions

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5 Foodservice Insights For Your Trade Promotion Management

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Trade promotion spending is one of the most complex activities a foodservice organization will pursue. Our customers invest in AFS Trade Promotion Management Foodservice (AFS TPM Foodservice) because it is purpose-built to better manage their trade investment with hundreds of distributors, buying groups and operators to settle claims and deductions, keeping their business on track.

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Five Reasons Your TPM Implementation Will Fail

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As a leading provider of trade promotion management (TPM) solutions, we understand what facilitates a smooth implementation—and what doesn’t. From our experience, we’ve identified five pitfalls that can keep consumer packaged goods companies from achieving their desired return on their TPM investments. The RFP Hangover. We’ve seen this happen over and over. An organization assigns

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Scenario Planning – the key to effective Trade Promotion Management

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Trade promotion management (TPM) is the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products Scenario planning is the variable that businesses face when a retailer introduces a new opportunity for a promotion, needs to fill a vacated promotion or wants

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