Gartner, Inc. “Vendor Panorama for Trade Promotion Management in Consumer Goods”

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Phoenix, AZ April 28, 2014 — In the new report, Vendor Panorama Trade Promotion Management (TPM) in Consumer Goods, 2014*, Gartner, Inc., the world’s leading information technology research and advisory company, evaluates the current TPM marketplace and offers an in-depth analysis of the leading vendors in the space, including AFS Technologies.

The report is designed to help Consumer Goods (CG) manufacturers more effectively manage in-store trade promotions using technology. In order for manufacturers to better navigate TPM vendors and solutions in such a complex and competitive industry, Gartner evaluated companies and products using an in-depth checklist of objective criteria such as geographic strategy, deployment capabilities and market understanding. Gartner further simplifies the selection process for manufacturers by offering company and product comparative assessments.

AFS Technologies is well-equipped in the industry with its broad and versatile TPM offerings. Its global presence is significant, including international offices to support global deployments for Tier 1 CG companies. With SaaS for trade promotion management, trade promotion optimization capabilities as well as an exceptionally-enhanced user interface, AFS Technologies continues to be a strong contender in the marketplace and builds upon its extensive industry expertise.

Gartner’s Vendor Panorama for Trade Promotion Management in Consumer Goods also offers a profile on the marketplace as a whole. As more companies leave spreadsheets behind in favor of automated solutions, technology is becoming increasingly relevant for trade promotion management. More CG manufacturers are also considering trade promotion optimization to better predict promotional results and work together with retailers to reduce overall spend.

*Gartner, Inc. Vendor Panorama for Trade Promotion Management in Consumer Goods, 2014 by Dale Hagemeyer, March 28, 2014.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods, Food and Beverage, and Financial segments. With over 25 years of industry experience, the global company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash flow cycle and improve efficiencies across the entire supply chain.  AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators.  These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allow customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit