AFS Technologies Recognized as a Representative Vendor for Trade Promotion Management Solution
AFS has been recognized in Gartner’s 2017 Market Guide for Trade Promotion Management and Optimization Solutions for the Consumer Goods Industry.
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Consumer goods manufacturers continue to spend a significant portion of their budgets managing promotions and price reductions as a part of collaborative efforts with retail partners. CIOs have many good choices as they work with colleagues in sales and marketing to identify the best solution.
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Efficient manufacturing professionals know that their largest expenditure, Trade Promotion, can’t be successfully managed on spreadsheets, it needs to be managed effectively utilizing a tool that provides a single source of truth. AFS Trade Promotion Management Site.
Gartner, Inc., “AFS Technologies Recognized as a Representative Vendor for Trade Promotion Management and Optimization”, Analyst(s): Ellen S Eichhorn, Stephen E. Smith, Feb 2, 2017.