POI 2018 TPx Panorama: “The (AFS TPM Retail) Seamless Experience for the User is Quite Amazing.”

Panorama Release Date: 31 August 2018

  • The Promotion Optimization Institute (POI) has published their 2018 TPx Vendor Panorama
  • Best-in-Class Distinction— “Among a few vendors that are solid across the entire TPx spectrum”
  • AFS + T-Pro=TPx— “The seamless experience for the user is quite amazing.”
  • Powerful fit across company tiers
  • Free Microsoft AppSource “try before you buy” reduces risk
  • By the numbers- 29,555 users leads the way

The Promotion Optimization Institute (POI) facilitates understanding of products in the industry in the categories of Retail Execution, Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), and TPx—solutions that deliver both TPM and TPO.

Each year they publish a “TPx Vendor Panorama” that shares the findings of research and their evaluation of solutions for TPM, TPO, and TPx. The 2018 report has just been published.

Best-in-Class Distinction— “Among a few vendors that are solid across the entire TPx spectrum”

Along with another POI “Best-in-class” distinction, AFS received “Above Average” ratings—the highest awarded by POI—in Product Aptness & Flexibility, Delivery Flexibility, TPM Functionality, User Experience, Analytical Capabilities, and Product Vision—a powerful combination for any consumer goods company:

“Particularly noteworthy is that the solution is very well-rounded.”

“There aren’t any significant deficiencies.  Many vendors with Best-in-Class distinctions in some areas have glaring deficiencies in others.”

In their company assessment, AFS earned “Above Average” ratings in Company Viability, Responsiveness and Track Record, Deployment Capabilities, Market Understanding, Vertical/Industry Strategy, Company Vision.  The 2018 report lauded the deep industry experience of AFS Technologies and recognized it as one of the few vendors that are solid across the entire TPx spectrum:

“An end-to-end set of offerings from ERP, to business intelligence (BI), to TPx, to retail execution.”

“The 24×7 user helpdesk is a real plus as users need to gain resolution when issues arise- at any hour. POI rates it as Above Average.”

“…AFS is growing organically by winning new clients. The company is investing in the TPx product and partnering for capabilities like TPO. Client retention is strong and senior leadership is stable.”

AFS+T-Pro=TPx— “The seamless experience for the user is quite amazing.”

In the review of AFS TPM Retail’s strategy to partner with best-in-class T-Pro Solutions to deliver TPO, POI cites the major strength of this approach in their comments about both AFS and T-Pro:

“The T-Pro/AFS partnership is stellar and the two companies are utilizing their individual strengths successfully to grow the mutual business. The seamless experience for the user is quite amazing.”

“AFS and T-Pro have taken partnership to the next level with the ability to get optimization through T-Pro Solutions with a single sign-on. POI saw a streamlined planning experience where a user clicks a simple button on the AFS dashboard to utilize the T-Pro module…”

“…the AFS/T-Pro partnership is powerful. So, if your primary need is TPM the partnership is always an option.”

Powerful fit across company tiers

Citing the inability of large, enterprise vendor to successfully compete for business with small and mid-size companies, POI addressed differentiators and solution fit across company tiers:

“(AFS is) One of few providers offering TPO to tier 2 and 3 companies. Also, one of the few vendors offering best-of-breed retail execution as well as TPx. Adding machine learning to the business process with recommendations puts it well ahead of competitors.”

Yet they are bullish on AFS TPM Retail’s fit for Tier 1 companies:

“The (AFS) partnership with T-Pro & the TPO capabilities enabled opens Tier 1 markets and new capabilities to AFS and its users.”

Free Microsoft AppSource “try before you buy” reduces risk

Citing AFS TPM Retail’s free self-service trial option—a benefit of AFS’ status as a Microsoft Gold partner, POI noted:

“…putting the solution on the Microsoft AppSource on a “try before you buy” basis will reduce perceived risk and increases interest for prospective buyers.

By the numbers- 29,555 users leads the way

Among the solution providers in the report, AFS TPM Retail enjoys the distinction of having the most users—29,555.  AFS TPM Retail has a 96% client retention rate across more than 120 customers.

About AFS TPM Retail

AFS TPM Retail makes consumer goods sales, finance, and operations professionals more efficient and arms them with the insights they need to drive better financial outcomes. More than 20,000 users across 120+ companies use AFS TPM Retail to manage all aspects of the trade planning process: objective setting, account planning, settlement, & analysis. TPM Microsite