Trade Marketing

Why is Trade Spending Such A Pain?

Posted on

A trade spending P&L value equal to 15% of gross revenue is pretty common in highly competitive, commodity categories.  How have we gotten here?  Why is it such a painful topic to address?  There are many business factors that influence this (e.g. product performance, consumer preference, assortment, eCommerce, economy, environment).  I am going to focus

Read More

CPG Trade Spending: An Ounce of Prevention is Worth a Pound of Cure

Posted on

…Or so the proverb tells us.  But with so many challenges with trade spending and so many mature solutions in the CPG trade planning and trade spending space, why do so many companies not make the switch from reactive treatment to preventative measures?  AFS Technologies serves many consumer goods companies and users with it’s TPM

Read More