Trade Promotion Management

Why is Trade Spending Such A Pain?

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A trade spending P&L value equal to 15% of gross revenue is pretty common in highly competitive, commodity categories.  How have we gotten here?  Why is it such a painful topic to address?  There are many business factors that influence this (e.g. product performance, consumer preference, assortment, eCommerce, economy, environment).  I am going to focus

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CPG Trade Spending: An Ounce of Prevention is Worth a Pound of Cure

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…Or so the proverb tells us.  But with so many challenges with trade spending and so many mature solutions in the CPG trade planning and trade spending space, why do so many companies not make the switch from reactive treatment to preventative measures?  AFS Technologies serves many consumer goods companies and users with it’s TPM

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Experts Dispel Myths Around TPM

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Optimization is limited to strategic or annual planning modeled at the regional level or across top-tier retailers. “Applying predictive analytics as part of the trade promotion management lifecycle will drive the desired business optimization.” AFS Technologies Joe Bellini, CEO Reality: Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data

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Promotion Optimization Institute Provides AFS Technologies Best-in-Class Distinction for Trade Promotion Capabilities

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AFS Technologies (AFS), was recently named a “Best-in-Class Recipient” for its Desktop UX and TPO Ergonomics features by the Promotion Optimization Institute (POI). The recently released POI TPx Vendor Panorama 2016 report assessed 24 service providers in how they help consumer goods companies improve trade promotions through the use of enabling technology. POI warned that

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Trade Promotion Management Leader AFS Technologies Predicts Market Growth in FY17

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AFS Technologies (www.afsi.com), has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company’s

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AFS Predictive Modeling Webinar Preview with Nielsen and SunnyD

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Please register for Predictive Modeling using Nielsen Data with Client Guest Sunny Delight Beverage on Sep 7, 2016 10:00 AM PDT at: https://attendee.gotowebinar.com/register/6296567017477049603 Introducing an exciting new concept in trade planning and management, a low risk, cost effective approach to Predictive Analytics incorporating Nielsen Data. Sunny Delight Beverage is currently successfully utilizing this capability. For

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How to Ensure Your TPM Implementation is a Success

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The measure of intelligence is the ability to change. – Albert Einstein Change management is one of the most difficult challenges an organization faces. It stokes apprehension of the unknown and a resistance to a potential workload increase without the balanced benefit of end-state upsides. How organizational leaders introduce change dramatically impacts its success. This

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Traditional Medicinals Relies on AFS Technologies for Comprehensive Trade Promotions Management

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Fully-integrated software solution empowers key stakeholders with real-time visibility into trade spend activity across value chain, including indirect channels Phoenix, AZ – January 14, 2016 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, today announced Traditional Medicinals, a pioneer in the wellness tea category, has successfully implemented AFS

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Furmano Foods Selects AFS for Trade Promotion Management

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Foodservice industry expertise and unique end-to-end solution—to deliver greater visibility into complex trade spend processes Phoenix, AZ – June 25, 2015 – AFS Technologies, a leading global provider of software and services purpose-built for consumer goods companies, today announced Furmano Foods has selected AFS Trade Promotion Management Foodservice (TPM Foodservice) to better manage their foodservice

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AFS Technologies Voted #1 Customer Relationship Management Company by The Annual Consumer Goods Technology (CGT) Readers’ Choice 2015

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   Phoenix, AZ– January 26, 2015 – AFS Technologies, (AFS) the global provider of solutions purpose-built for consumer goods companies, has been voted #1 in Customer Relationship Management (CRM) and will be recognized within several other categories of the Best in Class Top List of Providers in the Annual Consumer Goods Technology (CGT) Readers’ Choice 2015.

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Signature Brands Selects Trade Promotion Management Tool from AFS Technologies

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Phoenix, AZ, February 27, 2014 – Signature Brands, a manufacturer and marketer of dessert decorating products, will adopt the TradePro™ Retail Enterprise Trade Promotion Management (TPM) solution from AFS Technologies, Inc.  Based in Ocala, Florida, Signature Brands “makes every day special” for their consumers with their extensive line of Betty Crocker® and Cake Mate® dessert

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