Welcome to another AFS Webinar in partnership with CPG Webcast, a service of CPGmatters.
In this webinar we’re talking about the annual TPM planning process. Consumer goods manufacturers focus on margins and profitability. Having a solid annual planning process to create a trade promotion plan for the coming year is critical. The plan would be signed, sealed, and delivered if it weren’t for the variables that throw curve balls at annual planning efforts.
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