Purpose-built for Foodservice Manufacturers

Establish control, gain visibility and ensure accuracy with AFS™ Trade Promotion Management Foodservice.

Discover effective trade spend management.


AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors, ensures accurate payment processing and provides rich insights to drive high-performing sales strategies. The solution enables you to work faster and smarter while settling billions of dollars across our customer base each year with rigorous audit processes that are 99+ percent accurate.


AFS TPM Foodservice improves outcomes by enabling the underlying business processes that impact trade promotion performance through workflow-based activities including:

  • Managing complex go-to-market strategies
  • Defend and win approaches in highly competitive brand and growth categories
  • Increase operator loyalty program performance
  • Maximize trade at the street level when working through distributors
  • Streamline deduction and settlement processes
  • Drive efficiencies in managing users, including sales agencies/brokers
  • Enable visibility into indirect/operator, sales and trade spend strategies and performance


Our product management team tracks industry trends along with aggregating direct customer input in order to derive the requirements that power our future releases. TPM Foodservice is focused on the following foodservice segments:

  • Canned foods
  • Cereals and pastas
  • Coffee, tea, powdered beverages
  • Packaged baked goods
  • Packaged dairy including cheese
  • Packaged frozen foods
  • Packaged meats including meats, fish, and seafood,
  • Oils, sauces and salad dressings
  • Refrigerated foods, including eggs
  • Restaurant supplies, including disposables, paper products and cleaning products
  • Snacks, nuts cookies and candy



When resources are stretched and you are relying on spreadsheets to manage your trade spend, it’s challenging to effectively control the trade spend process. AFS TPM Foodservice was designed to streamline and simplify:

  • Contract Management
    • Contract templates to support fast and accurate contract creation
    • Multiple contract types, including deviated billbacks, earned income, HQ rebate, market support, operator street coupon, growth & volume
    • Customizable approval workflows for routing the contract through varied approvals and communicate to stakeholders
  • Claim Management
    • Foodservice data management includes consuming, scrubbing, mapping and generating electronic trade claim data for rapid settlement and reporting
    • Audit claims processes that are 99+ percent accurate in validating foodservice trade claims
    • Claim data from operator and distributor billbacks provide line item details in our robust reporting tool
    • Validation algorithms that use key factors such as contract terms, sales data, and pre-defined attributes to generate accurate rebates
    • Coupon redemption portal for operators to download coupons, submit, and view payment information
    • Third-party payer capabilities to manage your account with services for payment processing (Checks and ACH)
  • Data analytics (including AFS G2)
  • Operator end user compliance, void, and multi-dip reporting along with line level claim detail information to identify whitespace opportunities and potential cost-savings
  • Contracted vs. Street insights give the manufacturer the ability to see what portion of their business is controlled by distribution vs by operator contracts
  • KPI dashboards provide insights into the health of the overall business associated with invalid dollars, settlements, contract timeliness and deductions
  • Sales view shows trending data to determine if sales are up or down with the ability to drill into the data to identify the root cause of the fluctuation


Backed by 30 years of expertise, AFS understands the complexity of the market and how manufacturers are faced with writing off deductions or losing money due to invalid payments. Our system establishes controls, improves visibility and ensures accuracy, resulting in a significant return on your investment within the first year. You also benefit from:

  • Visibility into the right tactics which helps to determine the best pricing tactics to achieve a two percent or higher increase in sales
  • Increased program effectiveness generated by greater exposure into contract margin performance, resulting in a one percent sales increase
  • Reduced settlement errors and liability associated with increased exposure to invalid claims delivers 10 percent in cost avoidance
  • Improved labor productivity by using automated processes and a single data repository throughout the life cycle of trade spend results in a 30 percent reduction in costs associated the trade/deduction team
  • Cost reductions of up to 30 percent by streamlining data sharing with distributors and operators