Exceedra by TELUS, formerly AFS Technologies, has joined the Consumer Goods Business Unit of TELUS.
Exceedra by TELUS, formerly AFS Technologies, has joined the Consumer Goods Business Unit of TELUS.

AFS Technologies, now Exceedra, was acquired by TELUS in September 2020 along with Ignition and SOFTRAX. TELUS Agriculture & Consumer Goods is making a commitment to help the entire agriculture, food and consumer goods industry, leverage technology to realize our collective potential. We believe that by using technology for good to unlock valuable data, each contributor in the full value chain can achieve greater efficiency, collaboration, and profitability.
Learn more about each business unit and the solutions offered below:
TRADE PROMOTION MANAGEMENT AND RETAIL EXECUTION SOLUTIONS
Exceedra by TELUS is a leading global consumer goods solution provider that strives to continually create business value for our clients. We equip consumer goods companies with smarter sales and distribution capabilities that improve agility, increase efficiency, and enable better decisions in order to increase profitability.
We provide assurance that our clients are partnering with a trusted industry expert that understands their business and is committed to continuously driving value for their company.
Solutions include: Trade Promotion Management/Optimization, Revenue Management, Retail Execution Customer, Business Planning, Demand Planning, Analytics & Data Management and more.
Visit Exceedra to learn more about how we can support your business.
SUPPLY CHAIN MANAGEMENT SOLUTIONS
Ignition by TELUS is a comprehensive solution platform, purpose-built for food distributors, importers, processors and manufacturers across North America. Ignition is a single source supply chain management solution, that is scalable, and is modularized to provide the correct solution for each of our partners; large or small.
The Ignition solution can include various modules which work together in order to automate processes and improve productivity to ensure a quick return on investment.
Solutions include: ERP, Warehouse Management, Order Management, Direct Store Delivery, Business Analytics & Intelligence and more.
Visit Ignition to learn more about how we can support your business.
REVENUE RECOGNITION & COMPLEX BILLING SOLUTIONS
SOFTRAX delivers a suite of modular multi-tenant cloud-based solutions that help manage the complexity of modern revenue recognition and billing.
Independent modules seamlessly integrate with each other and existing core systems to deliver enterprise-level functionality that streamlines the entire revenue management process and advances an organization’s path toward continuous accounting without the need for large platform customization or replacement.
Regain control with SOFTRAX revenue automation software and implement new revenue recognition rules with confidence.
Visit SOFTRAX to learn more about how we can support your business.