AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

With our vast experience as a leader and innovator in the industry, we possess expertise at every level of our organization and dedication to service excellence that spans the life of the contract.

AFS delivers the following software solutions:

  • Trade Promotion Management Retail and Optimization
  • Trade Promotion Management Foodservice
  • Retail Execution and Optimization
  • Direct Store Delivery
  • Electronic Proof of Delivery
  • ERP
  • Warehouse Management System
  • Order Management System
  • G2 – Data Analytics
  • Integration

Why we are your best choice?

  • We are consumer goods experts
  • We have a global reach
  • We deliver a rapid time to value
  • We are adaptable and responsive
  • We have strong analytical capabilities

Our History

AFS Timeline 2016

AFS was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

We are proud of the depth of knowledge and industry experience that we have accumulated over the past 30 years. It has provided us with a foundation to drive innovation into the future and to help you optimize your potential.