Richard Nicholas


Richard is the CEO of AFS Technologies. As the former General Manager of the Exceedra TPM division, he led all aspects of sales and marketing divisional strategy. Prior to Exceedra, Richard worked for major consumer goods companies for over 15 years such as Gillette and lead sales and consulting for a supply chain planning software vendor. Richard Co-founded Exceedra in 2009 after recognizing that existing solutions did not easily support integration of Supply Chain Planning with Commercial & Financial Planning. At Exceedra, Richard drove the company to become a global leader in the Integrated Business Planning software market.

Stéphane Gauthier

Chief Technology Officer

Stéphane has more than 25 years of experience in IT providing software solutions to the Consumer Goods industry. He has been part of the senior management team for the last 10 years leading and mentoring technical teams, promoting collaboration and creating sustainable operations and processes. With a strong technical background, Stephane provides sound technical leadership in different aspects of the business and plays a key role in maintaining an enterprise-wide information security and compliance plan to meet industry-specific requirements.



Yüan Li Chen

Vice President Asia Pacific


Yüan Li Chen has 15 years experience in the consumer goods industry. First as co-founder of a field marketing company, leading large teams of field sales reps, merchandisers and promoters in China, and then as co-founder of The POP Company (now part of AFS), managing the design, development and delivery of field force automation and business intelligence solutions. Yuan holds a Master of Science degree in Business Administration from Erasmus University Rotterdam.


Tom Zauli

SVP & General Manager – Softrax

Tom is currently the General Manager of Softrax. He has worked in the area of automating complex revenue recognition for over 5 years with Softrax. Prior to this he has over 17 years of experience with start-up software companies, including SES, HyPerformix, Parasoft, rPath, and iTKO. Mr. Zauli started his career as an Electrical & Systems Engineer for GE Aerospace.


Don Quattrochio

VP Marketing & Inside Sales

Don is the VP of Marketing and Inside Sales responsible for Corporate Marketing at AFS Technologies. Prior to AFS, Don was the Director of Global Business Development at Brainshark, Inc. for 9 years. He managed the global partners and marketing campaigns for clients such as Microsoft, Citrix and Avnet. In 2001 he co-founded B2B Contact. Responsible for all sales and marketing activities Don also oversaw the data enhancement projects to help B2B’s clients optimize their CRM and MA programs. He started his career as a data consultant at Dun & Bradstreet for 7 years.



Dan Zywicki

SVP Delivery & Development Exceedra
Dan is the SVP of Delivery and Development at Exceedra, where he is responsible for the development of products and staying ahead of industry trends. Dan has a proven track record of ensuring Exceedra’s client base have a solution that meets their current requirements and future requirements. He also ensures the timely and successful delivery of Exceedra’s implementations, managing the North American delivery and support teams. Throughout his career, Dan has gained extensive knowledge of the internal and external data that is the lifeblood of consumer goods companies. Prior to co-founding Exceedra, Dan has worked with many of the UK’s largest companies, across a range of industries including: Financial Services, Pharmaceuticals, Consumer Goods and more. Dan’s specialities include: business development, business intelligence, cloud computing, business intelligence and forecasting.