AFS Foodservice Explainer Videos

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AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors, ensures accurate payment processing and provides rich insights to drive high-performing sales strategies. The solution enables you to work faster and smarter while settling billions of dollars across our customer base each year with rigorous audit processes that are 99+ percent accurate.


Calling Foodservice complex is like calling the sun hot.  Accurate, but a significant understatement.  The current foodservice environment presents a multifaceted route to market with an increasing number of players in the marketplace which creates the continued demand for multiple layers of trade investment. With hundreds of trade agreements in place it can be hard to keep track of who’s owed what.   Manufacturers often lose thousands to millions of dollars each year by paying on erroneous trade promotion claims. AFS Technologies has worked with leading manufacturers for over three decades to collaboratively develop proven processes that allow them to take control of the trade promotion process again.  This experience is supported with both technical and industry expertise as well as an intuitive solution rich with powerful tools that help you track, manage, and settle your trade promotion claims.

The contract is the cornerstone to your trade foundation, it provides the means to improved relationships with your customers ensuring accurate, consistent communication of all trade details.   Having a centralized repository allows all stakeholders to have insight into the field commitments to help manage spend and accruals with ease.  AFS understands how busy you are and our intuitive workflows have been designed to enable quick and easy review and approval on any device from anywhere.

The dreaded billback and rebate management process can now be viewed as a means to gain advanced perspective on your business and your customers not otherwise attainable.  AFS Technologies offers flexible settlement options to support a varied manufacturer need.  From a self-serve model that allows manufacturers to enter and manage their own claims to a full service model where AFS Technologies can receive and manage claims directly through electronic transmission, email, or postal mail. Regardless of the model, our unique algorithms will audit each claim to validate against the originating contract down to sku level detail.  This process has been proven to identify an approximate 5-15% error rate, supporting our clients with an immediate return on investment. Once all claim details have been validated, AFS can act as a 3rd party payer, paying claims within 5 business days.  For manufacturers who prefer to manage the payment cycle internally, AFS can provide your team the necessary details including any discrepancies with a rebill letter to support efficient payment.

By keeping track of the performance of trade promotions in near real-time, AFS provides detailed reports, dashboards and customizable alerts with critical business insights reducing the time spent gathering and interpreting data. This means manufacturers can establish more effective trade agreements leveraging the learnings from historical results which ultimately equates to money saved and profits increased.   Gaining powerful insights about your end location customer can support your team to:

  • Drive compliance and reduce/eliminate double-dipping scenarios
  • Review Operator trends
  • Identify whitespace opportunities
  • Determine the percentages of contract versus street volume


AFS Technologies understands that business is fluid and have designed our solution with a “Business on the Go” ideology.  From a contract and approval workflow through to user customized dashboards and alerts sent directly to your mobile device, our intention is that wherever you are, access to the tools that propel your business forward is always right in hand…..literally.