AFS Sponsoring and Leading Panel Discussion at upcoming POI Retail Execution Summit 2018

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Phoenix, Ariz – September 18, 2018 – AFS, a leading global provider of mobile retail execution solutions for the consumer goods industry, today announced that it will sponsor and lead a panel discussion, with consumer goods professionals, at the Promotion Optimization Institute (POI) Retail Execution Summit 2018, September 26-28 in Morristown, NJ. 

At the POI Retail Execution Summit, industry leaders connect through learning and networking around the critical HQ Strategy, field force execution, and merchandising collaborative skills to create and optimize necessary features like on shelf availability, pricing and promotional execution, digital and in-store execution that drives brand/category/store sales and profits. During the event, Andres Jejen, AFS’ VP of Product Management for retail execution, will moderate a panel of industry practitioners in a session titled “How Data, Machine Learning, and AI Provide New Ways to Measure and Transform Retail Execution.” This session will examine the ways these technologies are helping organizations better understand their field data to impact sales, profits and retail execution. 

AFS will also sponsor the welcome reception, and participate in a panel discussion moderated by Pam Brown, Chief Commercial Officer of POI titled “Achieving Trading Partner Goals via Exceptional Retail Execution.”

“We are proud to sponsor the Promotion Optimization Institute at the Retail Execution Summit,” said Joe Bellini, CEO at AFS. “We continue to invest in the retail execution space to increase our functional depth, global reach and local expertise to the benefit of our customers large and small.” 

Deployed for field sales, merchandising and delivery at many of the world’s largest CG companies and recognized by leading industry experts and analysts, AFS’ retail execution solutions ranked Best-In-Class for Merchandising, Guided Selling, and Analytical Insights the latest POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods. Today AFS’s retail execution solutions are deployed in 50 countries in 25 different languages with approximately 160,000 active users executing nearly 52 million visits per month.

About AFS
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. In the retail execution solution space, we have over 15 years of experience delivering sales, merchandising, and delivery solutions to hundreds of organizations around the world. These range from small regional deployments with a single sales team, to some of the largest multinationals with hundreds of sales teams with thousands of field reps distributed across many different geographies, regions and languages. For more information, visit

About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information, visit