AFS Technologies Announces New CEO with 25+ Years of Executive Technology Experience in CG

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Continued Focus on the Delivery of Software and Services Purpose-built for Consumer Goods Companies

PHOENIX – July 01, 2019 — AFS Technologies, the leading provider of software and services purpose-built for food distribution companies, announced today that Richard Nicholas has joined as Chief Executive Officer. Richard joins AFS from Exceedra, a company he co-founded and led to become a leading software vendor for the CPG sector over a ten-year period.  Exceedra was acquired by AFS in March 2019.  Richard is a proven leader and brings over 25 years of executive experience working in technology companies across several different sectors including food distribution and consumer goods.

“We are pleased to have Richard as CEO of AFS Technologies.  We chose Richard because of his focus on customers and the collaborative approach he takes to management, which will allow AFS to develop in its next phase of growth.  Richard has demonstrated leadership skills and has a background in the consumer goods and distribution industries that aligns well to the solutions AFS brings to market” said William Chisholm of STG and AFS Chairman.

“AFS has a long history of providing leading solutions to its highly respected client base which includes small to large consumer goods organizations. Our strategy for 2019 and beyond, is to continue to focus on customer value generation and to maintain our position as the leading global provider of purpose-built software to the CPG industry.” said Richard Nicholas.

About AFS Technologies, Inc.

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,000 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

To learn more about AFS, visit