AFS Technologies Announces New CEO with 32 Years of Executive Experience with Technology in the Consumer Goods Industry

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Continued Focus on the Delivery of Software and Services Purpose-built for Consumer Goods Companies

AFS Technologies, the leading provider of software and services purpose-built for consumer goods companies, announced today that Joe Bellini has joined as Chief Executive Officer.  Bellini joins AFS from One Network Enterprises, where he led the company’s market expansion into multiple industry segments including consumer goods. A proven leader, Bellini brings 32 years of executive experience working in technology companies across a number of industries including consumer goods, logistics and automotive, healthcare and industrial markets. His past experience includes JDA, Oracle, Symphony and GE.

“We are very excited to have Joe join AFS Technologies. We chose Joe because, in addition to his demonstrated leadership skills, his background in the consumer goods and supply chain industries aligns well to the solutions AFS brings to market.  We are also very excited about his experience in building successful software companies,” said Gary Greenfield of Court Square, AFS’s majority investor.

“I am honored to have this opportunity to join a company with such a great market position specifically focused on consumer goods companies and with the resources to be leading edge,” said Joe Bellini.

Additionally, Ajay Chidrawar joined AFS today as Senior Vice President of Customer Success. Chidrawar previously held the position of Senior Vice President of Global Professional Services & Customer Support at Vistaar Technologies. He joins AFS with over 15 years of leadership across software development, product management and solution consulting and customer success in both on-premise and SAAS business models.


About AFS Technologies, Inc.

AFS Technologies (AFS) is the leading provider of solutions purpose-built for consumer goods companies. We deliver these as SaaS and on-premise solutions and are committed to efficiencies in trade spend, retail execution and supply chain.  With experience developed over its 30 year history, AFS serves more than 1,300 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

To learn more about AFS, visit