AFS Technologies Cited in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms Report

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Phoenix, AZ – May 4, 2015 – AFS Technologies, a leading global provider of software and services purpose-built for consumer goods, today announced  AFS Data Discovery (formerly Discovery G2), an end-to-end  data visualization and data discovery solution, was cited in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms, February 2015 report (1). AFS was listed in the Other BI Platform Vendors section where it notes that “a number of other small vendors may be worthy of consideration, depending on requirements, although they did not meet the criteria for inclusion in this year’s Magic Quadrant.”

“We are thrilled to be mentioned on Gartner’s prestigious Magic Quadrant for Business Intelligence and Analytics Platforms,” said Joe Bellini, CEO, AFS Technologies.   “Our user-friendly AFS Data Discovery platform empowers customers with dynamic views and functionality to enable users to answer today’s business questions—without waiting for static reports to be built.   By putting credible, actionable information in the hands of decision makers, we are helping our customers become more productive and effective daily. The value we are generating for our customers is significant and thus we expect our growth to give us the volume to qualify for the magic quadrant in the very near future.”

In fact, the AFS Data Discovery was cited as a Representative Vendor for our retail execution platform in the Gartner’s Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry, March 2015 (2).

“AFS Data Discovery is purpose-built for consumer goods companies, providing a set of ready-to-use analytics for tracking and validating sales, trade planning, retail execution activities and warehouse management for distributors.  In as little as eight weeks you can start integrating with multiple data sources to discover growth opportunities that can give you a competitive edge,” Bellini added.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About AFS Technologies
AFS Technologies (AFS) is the leading provider of solutions purpose-built for consumer goods companies. We deliver these as SaaS and on-premise solutions and are committed to efficiencies in trade spend, retail execution and supply chain.  With experience developed over its 30 year history, AFS serves more than 1,300 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

To learn more about AFS, visit


(1)    Gartner, Inc. “Magic Quadrant for Business Intelligence and Analytics Platforms” by Rita L. Sallam, Bill Hostmann, Kurt Schlegel, Joao Tapadinhas, Josh Parenteau, Thomas W. Oestreich, 23 February 2015

(2)    Gartner, Inc. “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry” by Dale Hagemeyer, 4 March 2015

Media Contact:
Ian Faith
Director of Marketing, AFS Technologies