AFS Technologies Continues to Strengthen its Consumer Packaged Goods Expertise with the Addition of Jim Christen

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Phoenix, AZ, March 3, 2014AFS Technologies, Inc., the leading provider of business enterprise and on-demand software solutions for the Food, Beverage and Consumer Packaged Goods (CPG) industries, has appointed Jim Christen as Chief Revenue Officer. Mr. Christen assumes his position effectively immediately and will be based at the Company’s corporate headquarters in Phoenix, Arizona.

With over 20 years of software industry experience, Mr. Christen has worked with and for some of the most notable technology companies, including General Electric, SAP and Oracle, to deliver measurable business results.  He has successfully defined customer acquisition strategies and improved operational efficiencies for multiple top-selling consumer brands.   Most recently, Mr. Christen led Oracle’s Customer Experience cloud sales teams across all industries in North America. During his tenure at SAP America, he led the Customer Experience Strategy, CRM Center of Excellence and designed Executive Dashboards for 83 Industries.  Mr. Christen’s mergers and acquisitions experience includes leading the integration team at Oracle during the acquisitions of Siebel Systems and RightNow Technologies and again at SAP during its acquisition of Business Objects.  He received a Bachelor of Science Business Administration from Menlo College in Atherton, CA.

“Jim is such a well-respected and experienced CPG software executive, I’m delighted to have him join our team,” says Kurien Jacob, CEO of AFS Technologies. “His background with mergers and acquisitions, along with his customer centric sales strategies, will be advantageous as AFS continues to seek opportunities to expand our solution offerings and global footprint.

“I’m excited to be part of a team that possesses both the technology and vision to deliver valuable services and ongoing benefits to CPG companies worldwide,” noted Mr. Christen. “AFS supports the supply chain like no other solution provider can, and I look forward to further solidifying the company’s top position in the marketplace.”

About AFS Technologies, Inc.
AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods, Food and Beverage, and Financial segments. With over 25 years of industry experience, the company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash flow cycle and improve efficiencies across the entire supply chain.  AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators.  These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allow customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit