AFS Integrates Nielsen’s Trade Promotion Optimization Solution within its Trade Promotion Management System
Phoenix, AZ, April 5, 2016—AFS Technologies, the leading provider of software solutions purpose-built for consumer goods companies, today announced the expansion of their TPM solution through an integrated analytic alliance with Nielsen (NYSE: NLSN). This alliance blends data from two leading analytic leaders, combining AFS’s Trade Promotion Management Retail (TPM Retail) capabilities with Nielsen’s best-in-class Revenue Management and Optimization (RMO) Analytics. Together, this integrated solution will provide a single point of entry for AFS clients, with access to Nielsen’s predictive, price and promotion models. The outcome: a more comprehensive and cost-effective optimization system integrated within the current TPM solution, to help marketers quickly validate the effectiveness and profitability of their trade plans.
With this alliance, AFS’ TPM clients can now leverage Nielsen’s RMO capabilities to make more information-rich, analytic-driven decisions throughout the selling process to improve the effectiveness of their brands’ everyday pricing and trade promotions. Extending predictive analytics with optimized insights and delivering on a coordinated strategy (from headquarter guidelines to retailer-specific joint business plans) will significantly increase spending efficiency, drive incremental sales and maximize financial impact for a brand and its retail customers.
“We’ve heard from our customers the need to move beyond our current functionality based on predictive analytics and move toward more fully optimizing their trade promotions. The objective is to ensure optimal performance as well as to understand the impact on their demand planning, before they execute into the market,” explained Joe Bellini, CEO, AFS Technologies. “We are excited to announce this alliance between AFS and Nielsen because we believe this provides our customers with the cost-effective, rapid and ease-of-use optimization capability they have been missing.”
“To service those who are already engaged with an embedded TPM system, we are bringing an added layer of insights and benefits through our RMO offerings,” said Doug Bennett, SVP of Nielsen Sales Effectiveness practice. “Our high-precision, predictive models enable mutual clients to drive greater retailer collaboration on promotional planning and execution, which are key to driving top-line and bottom-line business growth. We are thrilled to bring Nielsen’s RMO analytics to both the AFS active and engaged TPM client base and the Nielsen client base we already serve with TPM and RMO.”
For the inaugural launch of this integrated TPO solution, AFS and Nielsen have been working with Sunny Delight Beverages Co, a leading producer of juice-based drinks in North America, on a pilot project. The response has been positive, validating the need for this type of solution in the marketplace. “We’re excited about AFS’ concept of integrating AFS TPM Retail with TPO capabilities from Nielsen. The alliance provides the consumer goods market a solution that is greatly needed,” said Chris Miller, Associate Director Field Finance at Sunny Delight Beverages Co.
The official release of this integrated TPO / TPM solution will be unveiled during the AFS 2016 User Conference in Phoenix, AZ, from April 6-8, 2016.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About AFS Technologies, Inc.
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,300 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.