AFS Technologies Recognized as a Representative Vendor in the Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry

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AFS Retail Execution Evaluated for its Activity Optimization, Collaboration and Data Analysis Features and Functionality

Phoenix, AZ – July 11, 2016 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, announced the company has been recognized as a Representative Vendor in Gartner’s 2016 Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry . The report evaluates leading vendors in the retail execution marketplace that help consumer goods companies use technology to significantly improve in-store selling activities, sales force productivity and retail collaboration, and collect valuable retail conditions and competitive data. Read the full Gartner report.

“We are thrilled to be recognized in Gartner’s Market Guide. Our customer base continues to expand rapidly to where we now have a highly satisfied universe of retail execution users spread across hundreds of customers operating in more than 50 countries. In fact, just over the past year our major Tier 1 customers–which include a multi-national food and beverage company managing more than 9000 field users across 115 sales teams, and a global manufacturer of petcare, candy, food, and drink which supports a field force of 1900—have standardized on our application across multiple markets,” said Joe Bellini, CEO, AFS Technologies.

AFS Retail Execution is an easy-to-use, flexible and robust mobile solution designed to be used by field sales and merchandising to improve field efficiency as well as drive increased market share, revenue and margin per square foot. “Our software supports both the casual user as well as the super user, along with having the flexibility to address various business models supported through actionable analytics,” added Bellini.

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About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,300 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
To learn more about AFS, visit

Media Contact:
Ian Faith
Director of Marketing, AFS Technologies