AFS Technologies Retail Execution Solutions Ranked Best-in-Class in Three Categories; Merchandising, Guided Selling and Analytical Insights by POI.

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Recognized in 2018 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods by The Promotion Optimization Institute (POI)

Phoenix, Ariz – Mar 28, 2018 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, is proud to announce its Retail Execution solutions have been ranked Best-in-Class for Guided Selling, Merchandising and Analytical Insights categories by the Promotion Optimization Institute (POI) in their recently released Vendor Panorama for Retail Execution and Monitoring in Consumer Goods for 2018.

The report recognizes how critical it is for consumer goods companies to be able to execute at retail, regardless of their route to market, and includes both the AFS Retail Execution Enterprise and AFS POP solutions. AFS received Best in Class recognition in three categories; Merchandising: Fully enables this vital function with all necessary roles and analytical requirements. Guided Selling: Addressing the issue of sales personnel not having the information to make decisions while in the store. Analytical Insights: Providing KPIs in unique and innovative ways. The reports key takeaway is “Analytics and the ability to help a salesperson make informed decisions at the point of sale continue to be key differentiators.” POI’s research concludes that the “Rewards are huge for those companies who can get it right.”

The continued growth of AFS’ global customer base is a result of the functional breadth and depth of its two retail execution offerings, designed to scale and fit varying market and organizational requirements. The flagship solution, AFS RE Enterprise reflects best practices from deployments in many of the largest global CG organizations, and POP System 6, a nimble, flexible, multitenant SaaS solution that can be deployed in a matter of days. Also highlighted in the report is the strength of the AFS relationship with Microsoft across development, technology and platform, services, and software solutions, unique in the Retail Execution solution category. AFS is also one of only five providers that can boast global deployments.

“We are pleased to be recognized as Best-in-Class in Guided Selling, Merchandising and Analytical Insights categories in the latest POI research. With each release, new services are made available to our customers, leveraging the latest technologies available for infrastructure and platform, ensuring the richest user experience and reliability,” said Joe Bellini, CEO of AFS Technologies. “The continued advancements as a technology leader in this space are validated in the highest customer satisfaction levels ever seen by our company, driven through a 25% increase in development investment on a global basis. We thank POI for recognizing our diligence and hard work in their research.”

The Vendor Panorama for Retail Execution and Monitoring from POI provides key insights for sales, marketing and merchandising executives and identifies best-in-class across categories such as user experience, merchandising, guided selling, analytics, product vision, and configurability. In the 2018 report now available, we are once again pleased to offer this analysis of the global Retail Execution marketplace. Over 23 solutions from 21 vendors were evaluated, with best-in-class capabilities highlighted along with recommendations to help improve business outcomes at retail.  The full report from POI can be accessed here.


About the Promotion Optimization Institute

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information: Visit or contact Michael Kantor Founder & CEO Promotion Optimization Institute (POI) 914-319-7309


About AFS Technologies

AFS Technologies (AFS) is a leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,100 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

To learn more about AFS, visit


Media Contact:
Ian Faith
Global Marketing,
AFS Technologies
+1 602-424-8732