AFS WMS recognized by Gartner in the 2018 Midmarket Context: “Magic Quadrant for Warehouse Management Systems”

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Phoenix, AZ. – July 11th, 2018 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, is proud to announce that its warehouse management software for food distribution companies, AFS WMS, has been recognized by Gartner in its 2018 Midmarket Context: “Magic Quadrant for Warehouse Management Systems.”

The WMS market is mature, but differentiation remains in usability, adaptability, intelligence and how well solutions orchestrate end-to-end logistics processes. Supply chain and IT leaders in midsize enterprises can use this Gartner Magic Quadrant research of Notable Vendors to understand the midsize-enterprise-focused WMS market.

When it comes to broadline food distribution systems, AFS continues to rise above the competition and deliver purpose-built solutions that are second to none. “Our area of expertise is in the distributor segment, which is vastly different from top to bottom from manufacturer operations,” notes Fran Rifkin, PM for AFSWMS, “Within distribution there are significant differences in sub-segments such as foodservice (chain vs street – full line and broad line), wholesale grocery (retail, C Store), Specialty (various gourmet) and processors (meat, poultry, seafood, produce). Each of these sub-segments has significant differences in the product mix, size of orders, packaging, re-packaging, vendor relations, etc. Of course, they are only compounded by industry differences such as perishability and rotational concerns, food safety initiatives, GS1 compliance. This is merely a small list of industry specific concerns that a WMS that serves the distributor segment needs to address.” Access the guide at

AFS wants to thank Gartner for recognizing the work AFS has put into its warehouse systems over the last 33 plus years. It has been servicing food distributors from the inception of technology in the warehouse and remains at the forefront of developing new features and functions that drive productivity. Most midsize companies don’t need advanced functionalities that raise the total-cost-of-ownership and lengthen the implementation and go-live timeframe, they need core, purpose-built functionalities in systems designed to make their lives easier. Read more at

This report coincides with AFS winning the Supply & Demand Chain Executive’s SDCE 100 Top Supply Chain Projects for 2018 award for its work with Watsonville Product Company and the validation of its swift implementation with minimal business disruption. Read the story.

About AFS Technologies

AFS Technologies (AFS) is a leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 32-year history, AFS serves more than 1,300 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.


Media Contact:
Ian Faith
Snr VP of Global Marketing, AFS Technologies
+1 602-424-8732