Trade Promotion Management Foodservice

AFS Technologies Continues to be Identified as One of the Best Solution Providers of Critical Business Functions List in the Annual Consumer Goods Technology (CGT) Readers’ Choice.

Posted on March 27, 2018

AFS is recognized for Customer Relationship Management, Trade Promotion Management and Retail Execution. Phoenix, AZ– March 21, 2018 – AFS Technologies, (AFS) the global provider of software solutions purpose-built for consumer goods companies, has been voted into several categories of the “Best in Class” Top List of Business Solution Providers in the Annual Consumer Goods Technology

Preparing for Trade Promotion Management

Posted on December 15, 2017

When you’ve decided to improve trade planning there are many dynamics to consider. Here are five tips for setting your organization up for success. Decide what you want to fix and what habits need to be broken. Perhaps obvious, but a common pitfall is jumping straight to a solution. Identify the outcomes that you want

Smithfield Foods Selects AFS for Trade Promotion Management Planning

Posted on December 13, 2017

Food industry expertise and unique closed-loop solution—to deliver greater visibility into complex trade spend processes. Phoenix, Ariz – Dec 11, 2017 – AFS Technologies announced today that Smithfield Foods, Inc. has selected AFS for its Trade Promotion Management solution for planning. Smithfield Foods is a $15 billion global food company and the world’s largest pork

Overcoming Data Challenges to Support Data Driven Foodservice Decisions

Posted on December 5, 2017

In November I attended the IFMA President’s Conference in Phoenix Arizona where the message of all speakers was loud and clear, data represents the largest opportunity and subsequently the biggest challenge for foodservice manufacturers today. AFS Technologies, who partners with the vast majority of the Forbes Top 25 Global Food companies, supports large manufacturers to

IFMA President’s Conference Recap

Posted on November 14, 2017

I spent a good portion of last week in Phoenix AZ, attending the sessions offered at the IFMA President’s Conference. I listened intently to industry experts as they all provided an independent piece of the puzzle that is the future of foodservice. With little competition to be mentioned, data headlined the conference and is projected

AFS TPM Retail Solution Receives a Best-In-Class Field Analytics/Insight Distinction from the Promotion Optimization Institute

Posted on November 1, 2017

Phoenix, Ariz. November 1st, 2017 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies was recognized for “Best-in-Class Field Analytics/Insight” in the TPx Vendor Panorama 2017, published by the analyst firm Promotion Optimization Institute (POI). In the TPx Vendor Panorama 2017, AFS TPM Retail received “Above Average” ratings for

AFS TPM Foodservice Automates the Complexity of Growth Programs

Posted on August 30, 2017

Your investment in distributor growth incentives needs to be supported by a solution that allows you the flexibility to offer tiered pricing to your distributor customers. Many manufacturers see the value of this price model but find it difficult to validate and support which often creates payment delays that upset their relationship with their distributor

AFS Foodservice Explainer Videos

Posted on March 6, 2017

AFS Trade Promotion Management Foodservice (TPM Foodservice) is a closed-loop solution, including an easy-to-use contract management tool, full claim validation and settlement services, and data analytics. The robust system identifies claiming errors, ensures accurate payment processing and provides rich insights to drive high-performing sales strategies. The solution enables you to work faster and smarter while

AFS Technologies Voted in the 2017 Top Providers List in the Annual Consumer Goods Technology (CGT) Readers’ Choice.

Posted on February 13, 2017

AFS is recognized for Customer Relationship Management, Trade Promotion Management, Retail Execution and Mobility. Phoenix, AZ– January 28, 2017 – AFS Technologies, (AFS) the global provider of software solutions purpose-built for consumer goods companies, has been voted into several categories of the “Best in Class” Top List of Providers in the Annual Consumer Goods Technology (CGT)

Gehl Foods – Customer Spotlight Case Study

Posted on September 13, 2016

Driving Business Performance Through Brand and SKU P&L – Dan Lord, IT Manager for Gehl Foods presents the Customer Spotlight at the 2016 AFS User Conference. Gehl Foods successfully implemented AFS TPM Foodservice and AFS G2 Analytics.

Experts Dispel Myths Around TPM

Posted on September 12, 2016

Optimization is limited to strategic or annual planning modeled at the regional level or across top-tier retailers. “Applying predictive analytics as part of the trade promotion management lifecycle will drive the desired business optimization.” AFS Technologies Joe Bellini, CEO Reality: Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data

TPM In The Highly Competitive Consumer Goods Marketplace

Posted on September 12, 2016

In the highly competitive consumer goods marketplace, trade promotion management (TPM) solutions have become a must to optimize and control trade spend. As software partners enhance TPM capabilities, the software runs the risk of becoming too complicated for end-users to adopt. When implementing a TPM solution, often the VP of Sales makes the configuration

Promotion Optimization Institute Provides AFS Technologies Best-in-Class Distinction for Trade Promotion Capabilities

Posted on September 12, 2016

AFS Technologies (AFS), was recently named a “Best-in-Class Recipient” for its Desktop UX and TPO Ergonomics features by the Promotion Optimization Institute (POI). The recently released POI TPx Vendor Panorama 2016 report assessed 24 service providers in how they help consumer goods companies improve trade promotions through the use of enabling technology. POI warned that

Trade Promotion Management Leader AFS Technologies Predicts Market Growth in FY17

Posted on August 29, 2016

AFS Technologies (www.afsi.com), has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company’s

AFS Predictive Modeling Webinar Preview with Nielsen and SunnyD

Posted on August 22, 2016

At the “2016 POI” TPM Conference, the final session on Friday was packed with Manufacturers looking to get insights into how Sunny Delight Beverages were winning with trade spending and the ability to forecast lift for future streamlined success. Sunny Delight Beverage, Co. was looking for a way to predict the lift of a

Making Cent$ with Data Overload

Posted on July 14, 2016

In todays’ highly competitive consumer space, Manufacturers are often disadvantaged to succeed in a “do more with less” environment. The margins are often so narrow that staying within them is a feat for only the worthiest of financial contortionists. So what is the key to staying alive in this dynamically competitive game of cat and

Foodservice Trends and Transitions – A Year in Review

Posted on June 28, 2016

Bob Goldin, Executive Vice President of Technomic, a leading research and consulting firm servicing the food and foodservice industry, spoke to participants at the 2015 AFS user conference about the direction of foodservice and some of the key drivers of change. A year later much of what Bob shared has come to fruition and continues

AFS Partners with Tier One Manufacturer to Drive Operator Insights

Posted on June 1, 2016

AFS was contacted by a leading beverage manufacturer to help them establish a way to gain insights into their operator customers by monitoring coupon usage in their foodservice channel. Their main motivator was to micro-target customers to alter spending behavior without having to commit to long-term trade funding. Coupons, like other trade spend, permanently drive

C-Store Data Visibility

Posted on May 20, 2016

It is the standard scenario, a foodservice manufacturer produces product and ships it out through their distributor partners… then repeat. The problem is that the distributor is not the end customer and therefore the manufacturer is unable to create focused sales plans targeting their actual consumer, in this case C-Stores. Distributors can be asked to

OnDemand Webinar: End of Trade Promotion Year: How to Avoid Surprises.

Posted on May 12, 2016

In today’s webinar, Joel Cartwright the Director of Product Development for Trade Promotion Management Retail at AFS Technologies will be presenting this webinar on End of Trade Promotion Year: How to Avoid Surprises. What will you learn by attending this webinar? Improving year end accrual accuracy: • How much money do I need to set

AFS Technologies® Enables Operator Coupons As a Strategic Growth Model for Foodservice Manufacturers

Posted on April 27, 2016

Newest AFS Trade Promotion Management Foodservice Release Continues to Increase Productivity in Managing Trade Spend Phoenix, AZ. – April 4, 2016 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, today announced the release of its upgraded AFS™ Trade Promotion Management Foodservice (TPM Foodservice). The latest release helps foodservice

OnDemand Webinar: How Strategy, Automation and Control Drive Growth in Foodservice

Posted on April 25, 2016

Join Sheryle Blasko, formerly a Business Analyst at Kraft Heinz Foods, as she looks at how four Tier 1 & 2 CPG companies use strategy, automation and control to drive growth in their foodservice businesses. Hear from Daniel Friedrich, Nestle Global Business Solutions Manager. Robert Krone, Director of Foodservice Finance at Dannon. John Kittle, Vice

Optimize Operator Incentives: Leveraging your Coupons to Improve End Location Customer Insights

Posted on February 29, 2016

To drive growth in the highly competitive foodservice marketplace, manufacturers are increasingly looking to focus their efforts on operator growth. The foodservice distribution model makes it almost impossible to understand the trends and purchasing patterns of the operator customer, which is critical to understand how to target and drive growth into those initiatives. AFS Technologies

Webinar Replay – Demand Planning and the TPM Tool

Posted on January 28, 2016

Joel Cartwright the Director of Product Development for Trade Promotion Management Retail at AFS Technologies will be presenting this webinar on Demand planning. “Manufacturers are consistently looking for a way to improve demand forecast accuracy, in order to optimize the manufacturing and inventory. Most manufacturers utilize some type of Demand Planning tool, which typically relies

OnDemand Webinar: Fresh Perspective on Coupon Redemption

Posted on December 17, 2015

When AFS was approached to partner with a large Tier 1 company to create a web portal for their operator customers to redeem coupons, we jumped at the challenge. For manufacturers and operators, this important element of the foodservice business has been stuck in the dark ages. Now that a solution has been sought by

Meet Our Foodservice Manufacturing Industry Expert

Posted on September 8, 2015

OnDemand Webinar: Easy Button for Foodservice Profitability

Posted on August 27, 2015

The AFS Foodservice Webinar Presenters Ken Brock, VP, Sales – TPM Division Ken is the VP of Sales for the TPM Division at AFS, Ken has over 20 years of Food and Beverage Industry experience beginning in accounting & finance and most recently as Director of National Account Sales at Perfetti Van Melle (Makers of Mentos).