Converting to New AFS TradePro™ TPM Solution in Stages Provides Rapid Results and Speedy Implementation for Snack Manufacturer

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Phoenix, AZ May 21, 2014AFS Technologies, the leading provider of business enterprise and on-demand software solutions for Food, Beverage and Consumer Packaged Goods industries, has helped thousands of companies replace Excel® in favor of its integrated Trade Promotion Management (TPM) technology—but perhaps never as rapidly as with snack manufacturer Popcorn, Indiana. In a scant 60 days, Popcorn, Indiana successfully completed implementation of the AFS TradePro™ Retail system and reduced its trade promotion deductions by over 50% after just 60 days of being live on the system.

To ensure the AFS TradePro system implementation went smoothly, Popcorn, Indiana was strategic in its approach. In order for the sales team to actually build plans within the new TPM system, Popcorn, Indiana ensured that specific functionality was operational before the annual planning process began. This approach spared Sales of the tedious task of copying existing plans into the new system, but also ensured they would become familiar with the solution.

According to Popcorn, Indiana, converting to the new system in logical stages instead of doing everything all at once helped drive value from the system much more quickly. Implementing functionality in phases ensured the right members of the organization were involved at the same level and at the same time. For Popcorn, Indiana, sales and finance came first, then operations and marketing built the hierarchies, and IT provided support as needed.

While testing user acceptance of the new TPM system, Popcorn, Indiana specifically selected users who had worked with a similar system in the past as well as users without any experience. By having veterans and rookies participate together, the experts aided users who weren’t already up-to-speed, and it built credibility for the system from within.

Popcorn, Indiana was also able to start seeing results speedily, because it made sure the brand new AFS TradePro system was not muddled with outdated information. In the time between the decision to move forward with AFS and the actual kick-off session, Popcorn, Indiana cleaned product and customer data, evaluated customers that hadn’t purchased in a few years, removed discontinued products, and revisited and reconfirmed the products customers were currently ordering.

For more information on how to successfully implement a trade promotion management solution, visit the AFS Technologies Case Study Library.

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions.   AFS Technologies is the only end-to-end solutions provider for Food, Beverage and Consumer Packaged Goods Retail Supply Chain industries.  With over 25 years of industry experience, AFS Technologies now serves over 1,500 customers of all sizes, in more than 40 countries, with innovative, integrated and scalable solutions proven to automate processes, streamline data, expand visibility, reduce costs and drive sales growth. To learn more about AFS Technologies, view this video or visit

About Popcorn, Indiana

Popcorn, Indiana is the largest independent popcorn snack company in the USA and maker of America’s #1 Kettlecorn. The brand offers several product lines including Popcorn, Indiana ready-to-eat popcorn; chip’ins air-popped popcorn chips; FIT, a new low-fat and low-calorie line of ready-to-eat popcorn; and a portfolio of decadent Drizzlecorn and Caramel Popcorn flavors. All Popcorn, Indiana products are certified gluten-free by the GFCO, made from non-GMO corn and contain whole grains. Popcorn, Indiana snacks are available at national, regional and local retailers across the US and Canada.