HARIBO USA Selects AFS for Trade Promotion Management

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Trade spending expertise and a unique closed-loop solution that addresses HARIBO security requirements and delivers greater visibility into the complex trade spend processes for the #1 selling Gummi Bear.

Phoenix, Feb 1, 2018 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, is proud to announce that HARIBO USA has selected AFS for its Trade Promotion Management solution. HARIBO USA decided the time was right to invest in a comprehensive trade promotion management solution that could help them gain better control of their trade spend process, improve forecast accuracy, analyze “all-in trade spend” for net unit cost, provide the ability to do true customer planning, and have visibility to those plans as they execute, to make plan adjustments.

HARIBO also wanted a technology partner that could meet and exceed industry specifications and its own data security concerns, which AFS did with TPM V4 that met and exceeded their requirements.

AFS Trade Promotion Management Retail (TPM Retail) is a full closed-loop system that helps you plan, deploy, execute, settle and analyze your trade spend with a robust set of intuitive, easy-to-use capabilities. This solution provides customer planning and visibility across sales, finance, accounting, supply chain, and marketing groups, providing insight for event analysis and into how the actual plan results are performing against the S&OP.

HARIBO is a family company which is now run by the third generation. The founder, Hans Riegel Snr., registered HARIBO GmbH & Co. KG in the Bonn commercial register on 13th December 1920. HARIBO is an acronym for HAns RIegel BOnn. The product, the “dancing bear”, created by the founder, Hans Riegel Snr., has become HARIBO’s most famous product and is known worldwide as the ‘Goldbär’ = Gold Bear. Today, HARIBO is the world market leader in the fruit gum and liquorice segment. Worldwide, 100 million GOLD BEARS alone are produced daily. The continuous brand management with the highest quality-control and consumer confidence is largely responsible for the success story at our 16 production facilities throughout Europe. We now employ nearly 7,000 people world-wide.

More information about the company and its products can be found at HARIBO

About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 31-year history, AFS serves more than 1,100 customers of all sizes in more than 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
Learn more about AFS Technologies

Media Contact:
Ian Faith
AFS Technologies

HARIBO of America
Keith Danoff
Vice President of Marketing