Leading Nuts Brand Implements AFS Trade Promotion Management

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John B. Sanfilippo & Son, Inc. streamlines complex go-to-market strategy with robust and configurable software to support expected company growth

Phoenix, AZ– January 6th, 2016 – AFS Technologies, the leading provider of software solutions purpose-built for the consumer goods industry, today announced that John B. Sanfilippo & Son, Inc., home of brands such as Fisher Nuts and Orchard Valley Harvest, successfully implemented AFS™ Trade Promotion Management Retail (TPM Retail), a closed-loop trade promotion management software solution. Challenged by a complex go-to-market strategy, the team at Sanfilippo needed an easy-to-use, configurable solution to manage effectively their trade spending activities from one central location. With 30 years of experience providing trade promotion management (TPM) solutions to the food industry, AFS was the only choice to uniquely meet the company’s needs.

For more than 90 years, John B. Sanfilippo & Son, Inc. has been a leading processor, marketer and distributor of baking nuts, snack nuts and nut-based products that are sold in multiple distribution channels. Historically, the company relied on a time consuming, paper-based process to manage trade spend activities for the company’s complex product lines and diverse retail buyers. As a result, Sanfilippo struggled to have visibility into its trade spend activities among a growing number of brokers—across both product lines and geographies—within its network. To streamline the process and enhance visibility, Sanfilippo sought an easy-to-use, automated solution to quickly roll-up and manage trade promotion for all of their products, divisions and customers. With a lean IT team in place, the company also needed a solution that required minimal IT expertise or time dedicated to ongoing management.

After an industry-wide search, the team at Sanfilippo chose AFS for its user-friendly, configurable TPM solution. While traditional TPM solutions are limited, managing only a one-to-one relationship, AFS provides a dynamic hierarchical structure which allows for multiple relationship management, ideal for the environment at Sanfilippo. In addition, AFS allows for customization through configuring the software without the need for external developers to support it. By empowering the team at Sanfilippo with a consolidated view of complex product lines and comprehensive trade spend activities, the company is now in a better position to meet planned growth objectives in 2016 and beyond.

“The forward thinking team at AFS immediately recognized our unique business challenges and appointed a dedicated team to specifically map out a more effective hierarchy structure, designed to streamline our traditional, paper-based processes and gain control of our trade spending,” said Polly Rowland, Director of Sales, John B. Sanfilippo & Son Inc. “By centralizing the management of our trade promotion activities and increasing our visibility, including across our broker network, we can more easily identify which promotions are performing, improve deduction management and eliminate the manual process of sifting through multiple spreadsheets. This will allow us to focus on more strategic initiatives designed to support company growth.”

AFS TPM Retail enables companies to strategically manage trade spending to improve promotional effectiveness, evaluate individual retailer or distributor performance either directly or through a broker, drive competitive advantage, and maximize return on investment. AFS TPM Retail easily integrates into a company’s existing ERP or accounting system to provide one centralized system for planning, executing, analyzing, and reconciling trade promotions.

“We are thrilled to be working with John B. Sanfilippo & Son, Inc. to help the company more effectively manage trade spending activities,” said Joe Bellini, CEO, AFS Technologies. “Based on 30 years of experience in the consumer goods industry, our solution is ideally suited to address the company’s unique, complex needs. We apply a best practices approach to help customers quickly and efficiently identify blind spots and measure trade spend effectiveness to fuel strategic decision-making in real time. Unlike lengthy, expensive implementations from large vendors, we are flexible to meet our customer’s unique needs and work diligently to establish true partnerships with our valued customers.”

About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,300 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

 To learn more about AFS, visit www.afsi.com.

Media Contact:
Ian Faith
Director of Marketing, AFS Technologies