Lucerne Foods Selects AFS Technologies to Automate and Analyze Trade Promotions

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Phoenix, AZ April 9, 2014 – Food and beverage manufacturer Lucerne Foods has selected to implement the AFS TradePro Retail and Discovery G2 Data Discovery tools from AFS Technologies.  Lucerne Foods operates more than 18 manufacturing plants spanning a breadth of categories and is a division of Safeway Inc., one of the largest food and drug retailers in North America.

In order to meet growing business demands, the team at Lucerne Foods made the strategic decision to eliminate manual processes and disparate spreadsheets in favor of automating and streamlining its Trade Promotion Management (TPM) efforts.  With AFS TradePro Retail, Lucerne will have the ability to plan and track trade dollars more effectively as well as gain insight as to why a promotion was or was not successful.  In addition, the Discovery G2 solution will enable Lucerne Foods to enhance analytics and access business intelligence data 24/7 for gaining critical insights around their business.

About AFS Technologies, Inc.
AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods, Food and Beverage, and Financial segments. With over 25 years of industry experience, the company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash flow cycle and improve efficiencies across the entire supply chain.  AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators.  These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allow customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit or (602) 522-8282(602) 522-8282.

About Lucerne Foods

As a division of Safeway Inc. and trusted authority in the Consumer Packaged Goods industry for 75 years, Lucerne Foods operates more than 30 manufacturing plants across the US and Canada. Lucerne Foods is the private label and co-pack partner of choice for countless household-name retailers, food service companies, distributors, and national brands.  Safeway Inc. is one of the largest food and drug retailers in North America operating 1,335 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the US. For more information visit