Natural Pet Food Manufacturer Partners with AFS Technologies to Increase Trade Promotion Effectiveness

Posted on

Phoenix, AZ, January 6, 2014DOGSWELL®, one of the nation’s leading manufacturers of healthy, premium pet food and treats, has selected to partner with AFS Technologies, Inc. and adopt its TradePro Retail Professional Trade Promotion \
Management (TPM) solution.  Based in Los Angeles, California, the company’s dog and cat products feature natural ingredients in a variety of functional formulas and are available in independent pet stores and natural food stores nationwide.

As DOGSWELL continued to experienced growth, the management team recognized the importance of upgrading its information systems. With the AFS TradePro Retail Professional technology, DOGSWELL will have the ability to gain visibility into the utilization of its trade dollars and most importantly, understand which promotions are delivering the best results. The AFS platform is a rapidly-deployed solution enabling the company to start evaluating retailer performances within weeks, not months. The industry-proven TPM solution will also assist DOGWELL with the entire deduction management process by reducing the required administrative effort, while increasing the timeliness and accuracy of settlements.

About AFS Technologies, Inc.
AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods, Food and Beverage, and Financial segments. With over 25 years of industry experience, the global company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash flow cycle and improve efficiencies across the entire supply chain.  AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators.  These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allow customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit or call (602) 522-8282.


DOGSWELL is located in Los Angeles, California, and was founded by Marco Giannini in 2004. DOGSWELL and CATSWELL® products are carried in independent pet stores and natural food stores nationwide. The product line for dogs includes HAPPYHIPS®, HAPPY HEART®, VITALITY™, MELLOW MUT® and BREATHIES®, SHAPE UP®, and TUMMIES™, and for cats includes VITAKITTY™, HAPPY HIPS®, BREATHIES®, and SHAPE UP®.  For more information about current and future DOGSWELL products, visit