Proactive Order Management

AFS™ Order Management System centralizes processes and critical information to maximize sales while increasing account and line item penetration.



For Your Company

With an effective order management system, you can expect to see as much as a two percent increase in gross profit dollars along with:

  • Improved order size with reduced off-delivery date violations
  • Improved visibility to customer buying trends and pricing
  • Increased line item penetration
  • Reduced Day Sales Outstanding with accelerated collections
  • Increased number of marketing touch points
  • Elevating vendor marketing participation with customer/item targeted marketing
  • Increase customer base and retention by offering solutions on their platform of choice
  • Reduce costs to serve customer
  • Reduce customer calls regarding billing inquiries, product costs and availability, order guide/contract details and more
  • Greater accuracy in order entry, resulting in fewer credit requests and return merchandise authorizations

For Your Customer

  • Around-the-clock access to product and account data
  • Reviews, FAQs, photos, recipes,and videos to assist their business and provide knowledge
  • Access to GDSN information such as allergens, nutritional content and ingredients
  • Customer-specific pricing with promotions and specials


I Supply Company


AFS Order Management System (OMSi) eCommerce is part of a comprehensive order management strategy to outfit the entire sales organization, regardless of role or form factor. This customer-facing solution empowers clients to place orders, conduct product research, check order and shipment status, manage A/R, make payments, and communicate with your company 7X24. You provide the visibility and access the client demands while profiting from new marketing and sales tools designed for account penetration and reducing the overall burden on customer service. Sales reps can direct the clerical process of order-taking to the Web, enhancing the value of customer face time to propel opportunity and growth.
OMSi eCommerce offers surveys, reviews, online payments, live chat using the customer’s own chat app, messaging, notifications, statements, and customer/item-specific pricing. Clients can view their previous orders and statements, look up current and past invoices, track deliveries, and run A/R inquiries — without burdening your customer service department.


Wholesale and retail distributors are focused on improving gross margins through expanding sales and growing the customer base. The AFS OMS supports this goal by delivering sales process automation specific to your unique needs, including:

  • Price control and margin optimization
  • Accurate inventory management
  • Increased customer satisfaction
  • Error-free order entry
  • Increased penetration
  • More efficient customer service
  • Comprehensive account management and visibility
  • Streamlined credit management and collections


The AFS OMS is purpose-built for the food and beverage industry and provides built-in functionality to support the following:

  • Beverages
  • Baking ingredients
  • Foodservice
  • Specialty distribution and processing (cheese, dairy, meat, seafood, candy & tobacco)
  • Wine, beer and spirits
  • Wholesale grocery


Sales force automation solutions help make sales processes more agile, more efficient, and more effective. With AFS OMS, your users can enhance collaboration and information sharing while improving productivity by replacing manual, disjointed, and redundant tasks.

AFS OMS offers a broad range of functionality that addresses the needs of many different user types, including sales representatives who need to effectively manage their prospects and accounts, managers who want to track the activities of their teams, and customers who demand a full customer self-service portal. Specific functionality includes:

  • Fast and efficient order entry solutions on multiple platforms, serving multiple users
  • Multiple order guides per customer along with historical purchasing trends
  • Marketing lists driven by date, group, customer for targeted marketing
  • Complete visibility to profit and commissions
  • Fast and flexible order guide and catalog searching
  • Extensive product information including AFS™ Datum and GS1 interoperability
  • Detailed account information including customer notes
  • Access to customer accounts receivables with collections
  • Pricing hierarchy and formulations
  • Personalized marketing functionality to drive placements & upsell
  • Customer-specific pricing for all items in the catalog
  • Multi-tenant, multi-division, multi-company with independent branding
  • B-to-B/B-to-C capacity to sell globally with online eCommerce store
  • Integration with shipping and freight companies
  • Personalized messaging
  • Minimum orders
  • Flexibility for order cutoff & order size
  • Integration with AFS ePoD (electronic Proof of Delivery) for delivery tracking
  • Reprint of invoices and delivery tickets
  • Integration with GDSN through AFS
  • Expanded product info, customer
  • FAQs, product reviews, photo and video capability
  • Import and export compatibility with third-party solutions (menu costing, nutritional analysis)



AFS OMS is the “tip of the spear”, driving the growth engine which extends into a comprehensive software suite focused on supporting food and beverage distributors and processors by:


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