Proactive Order Management

AFS™ Order Management System centralizes processes and critical information to maximize sales while increasing account and line item penetration

Convert order management into a business strategy.


Order management is critical to your entire sales organization, both internal and external. Providing users with customer and item specific details will empower them with knowledge that can generate lift for your sales metrics.  The AFS Order Management System (OMS) consolidates multiple forms of order management processes into one, allowing you to selectively deploy the elements required to enable a competitive edge. It also creates a consistent set of data regarding pricing, inventory or credit flags—which is easily accessible by your order takers, sales representatives and customers.

OMS Laptop, Web and Mobile enable you to offer a varied set of order entry venues that share the same data as well as provide their respective users with the tools and information necessary to make informed decisions.


Wholesale and retail distributors are focused on improving gross margins through expanding sales and growing the customer base. The AFS OMS supports this goal by delivering sales process automation specific to your unique needs, including:

  • Price control and margin optimization
  • Accurate inventory management
  • Increased customer satisfaction
  • Error-free order entry
  • Increased penetration
  • More efficient customer service
  • Comprehensive account management and visibility
  • Streamlined credit management and collections


The AFS OMS is purpose-built for the food and beverage industry and provides built-in functionality to support the following:

  • Beverages
  • Baking ingredients
  • Foodservice
  • Specialty distribution and processing (cheese, dairy, meat, seafood, candy & tobacco)
  • Wine, beer and spirits
  • Wholesale grocery


Sales force automation solutions help make sales processes more agile, more efficient, and more effective. With AFS OMS, your users can enhance collaboration and information sharing while improving productivity by replacing manual, disjointed, and redundant tasks.

AFS OMS offers a broad range of functionality that addresses the needs of many different user types, including sales representatives who need to effectively manage their prospects and accounts, managers who want to track the activities of their teams, and customers who demand a full customer self-service portal. Specific functionality includes:

  • Fast and efficient order entry solutions on multiple platforms, serving multiple users
  • Multiple order guides per customer along with historical purchasing trends
  • Marketing lists driven by date, group, customer for targeted marketing
  • Complete visibility to profit and commissions
  • Fast and flexible order guide and catalog searching
  • Extensive product information including AFS™ Datum and GS1 interoperability
  • Detailed account information including customer notes
  • Access to customer accounts receivables with collections
  • Pricing hierarchy and formulations


With an effective order management system, you can expect to see as much as a two percent increase in gross profit dollars along with:

  • Improved order size with reduced off-delivery date violations
  • Improved visibility to customer buying trends and pricing
  • Increased line item penetration
  • Reduced Day Sales Outstanding with accelerated collections
  • Increased number of marketing touch points
  • Elevating vendor marketing participation with customer/item targeted marketing
  • Increase customer base and retention by offering solutions on their platform of choice
  • Reduce costs to serve customer
  • Reduce customer calls regarding billing inquiries, product costs and availability, order guide/contract details and more
  • Greater accuracy in order entry, resulting in fewer credit requests and return merchandise authorizations


AFS OMS is the “tip of the spear”, driving the growth engine which extends into a comprehensive software suite focused on supporting food and beverage distributors and processors by: