Promotion Optimization Institute Provides AFS Technologies Best-in-Class Distinction for Trade Promotion Capabilities

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AFS Technologies (AFS), was recently named a “Best-in-Class Recipient” for its Desktop UX and TPO Ergonomics features by the Promotion Optimization Institute (POI).

The recently released POI TPx Vendor Panorama 2016 report assessed 24 service providers in how they help consumer goods companies improve trade promotions through the use of enabling technology. POI warned that some vendors with Best-in-Class distinctions have glaring deficiencies in specific areas.  POI remarked, “AFS is among a few vendors that are solid across the entire TPx spectrum.”

Joe Bellini, CEO of AFS Technologies shared, “We are honored to be listed as a best-in-class vendor for our desktop UX and TPO Ergonomics capabilities by POI. AFS made significant investments to enhance the user experience by embedding optimization capabilities directly into AFS TPM Retail enabling users to manage trade planning more efficiently.”

Bellini added, “Each year AFS gladly participates in the POI Vendor Surveys given their strong tradition as a trusted advisor to the TPx market. By providing easy-to-use, robust solutions that help consumer goods companies, the Best-in-Class designation means our customers are able to efficiently and effectively overcome common challenges associated with achieving profitable trade promotions.”

The full POI TPx Vendor Panorama report is available (

AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system(WMS) from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz. Follow AFS Technologies on Twitter at @AFS_Tech.