Scenario Planning – the key to effective Trade Promotion Management

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Trade promotion management (TPM) is the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products

Scenario planning is the variable that businesses face when a retailer introduces a new opportunity for a promotion, needs to fill a vacated promotion or wants to change an upcoming event based on data it is processing internally. Scenario planning helps you strengthen a business case for trade promotions.