Signature Brands Selects Trade Promotion Management Tool from AFS Technologies

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Phoenix, AZ, February 27, 2014Signature Brands, a manufacturer and marketer of dessert decorating products, will adopt the TradePro Retail Enterprise Trade Promotion Management (TPM) solution from AFS Technologies, Inc.  Based in Ocala, Florida, Signature Brands “makes every day special” for their consumers with their extensive line of Betty Crocker® and Cake Mate® dessert decorating products, Paas® Easter egg decorations, Pumpkin Masters® carving kits, and holiday popcorn gifts.

Implementing the AFS TradePro Retail Enterprise technology will provide Signature Brands with the capabilities to enhance their deduction management processes by improving visibility and increasing the timeliness and accuracy of settlements.  The manufacturer will also have the ability to measure trade spend effectiveness in real-time in order to maximize trade investments, monitor promotions and make more strategic and profitable business decisions. In addition, a partnership with a software solution provider solely dedicated to the Consumer Goods and Food/Beverage industries will provide Signature Brands with global best practices and proven implementation processes.

About AFS Technologies, Inc.
AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods &  Food/Beverage industries. With over 25 years of industry experience, the global company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash cycle and improve efficiencies across the entire supply chain.  AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators.  These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allow customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit or (602) 522-8282(602) 522-8282.

About Signature Brands
Formerly known as The Pioneer Decorating Company, Signature Brands changed its name in 1996 and became a subsidiary of Hero AG on May 2, 2006. The company was founded in 1951 and is currently based in Ocala, Florida, serving customers in the United States and internationally.  Signature Brands manufactures and markets dessert and seasonal decorating products. For more information, visit