Synectics is part of AFS Technologies
AFS Technologies has focused on providing connected solutions to manufacturers, brokers, distributors and operators. The acquisitions of Answers and Synectics improve the management of trade promotions and claims and enable AFS to effectively service retail and food service CPG customers.
For over 25 years, Synectics Group has been focused on helping CPG manufacturers manage and get more ROI from trade promotion spending. With a focus on the retail channel, Account Review is true closed-loop trade promotion management (TPM) software, managing events through the entire promotional life-cycle. Through seamless integration to our client’s ERPs, Account Review provides real-time view of KPI’s, electronic work-flow, and audit tracking. Our TPO Planner is a unique strategic planning tool that can create optimal corporate/customer promotional calendar that will generate the desired sales volume and/or profit without overspending the trade budget. The TPO Planner enables users to quickly create annual trade calendar scenarios that are optimized for profit, revenue or unit volume.
To find out more about the new TPM functions and features please visit the AFS TPM section of our website.