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In todays’ highly competitive consumer space, Manufacturers are often disadvantaged to succeed in a “do more with less” environment. The margins are often so narrow that staying within them is a feat for only the worthiest of financial contortionists. So what is the key to staying alive in this dynamically competitive game of cat and
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A recent article in CFO, “Vision Quest: Expectations for CFOs to Add Strategic Value Have Never Been Higher,” emphasized the need for every company to have a strategic CFO. This concept is not new, but the changes in the business environment for the food and beverage industry have only strengthened the case for strategic input
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In the last article, we addressed applying the proper analytics to the business problem at hand. Now, I would like to share with you a concept for making your data truly actionable with a focused outcome to drive increased value out of your trade promotion and retail execution work processes. Many manufacturers are similar to
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AFS Integrates Nielsen’s Trade Promotion Optimization Solution within its Trade Promotion Management System Phoenix, AZ, April 5, 2016—AFS Technologies, the leading provider of software solutions purpose-built for consumer goods companies, today announced the expansion of their TPM solution through an integrated analytic alliance with Nielsen (NYSE: NLSN). This alliance blends data from two leading analytic
