Nielsen

Myth: Optimization Is Limited To Strategic Or Annual Planning Modeled At The Regional Level Or Across Top Tier Retailers

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Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data to predict the likely outcomes of future trade promotions as part of their strategic and annual planning cycles. These techniques are now evolving to where they can provide close to real-time insights given recent advancements in the field of predictive

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AFS TECHNOLOGIES EXPANDS TPM SOLUTION THROUGH AN INTEGRATED ANALYTIC ALLIANCE WITH NIELSEN

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AFS Integrates Nielsen’s Trade Promotion Optimization Solution within its Trade Promotion Management System Phoenix, AZ, April 5, 2016—AFS Technologies, the leading provider of software solutions purpose-built for consumer goods companies, today announced the expansion of their TPM solution through an integrated analytic alliance with Nielsen (NYSE: NLSN).  This alliance blends data from two leading analytic

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