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At the “2016 POI” TPM Conference, the final session on Friday was packed with Manufacturers looking to get insights into how Sunny Delight Beverages were winning with trade spending and the ability to forecast lift for future streamlined success. Sunny Delight Beverage, Co. was looking for a way to predict the lift of a
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Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data to predict the likely outcomes of future trade promotions as part of their strategic and annual planning cycles. These techniques are now evolving to where they can provide close to real-time insights given recent advancements in the field of predictive
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Bob Goldin, Executive Vice President of Technomic, a leading research and consulting firm servicing the food and foodservice industry, spoke to participants at the 2015 AFS user conference about the direction of foodservice and some of the key drivers of change. A year later much of what Bob shared has come to fruition and continues
