RE Archives

Five Attributes That Set Modern Retail Execution Teams Apart

Posted on January 24, 2017

By Luke Shave, CPG & Retail Global Industry Marketing Lead, Microsoft Cloud & Enterprise Group; James Caudill, VP of Product Marketing & Channels, AFS Technologies on November 3, 2016 Suppose you’re a retail merchandiser who needs to check promotional compliance at five brick-and-mortar stores in your territory. This means prioritizing which stores to visit first,

Defining Retail Execution

Posted on July 30, 2015

During the CGT Sales and Marketing Summit 2015 that took place in New York City on June 1-3, AFS’ Chris O’Connell presented the findings of a survey we conducted with Consumer Goods & Technology, called The Scope of Retail Execution. The purpose of the survey was to better understand how CGT readers are defining retail