Trade Promotion

Experts Dispel Myths Around TPM

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Optimization is limited to strategic or annual planning modeled at the regional level or across top-tier retailers. “Applying predictive analytics as part of the trade promotion management lifecycle will drive the desired business optimization.” AFS Technologies Joe Bellini, CEO Reality: Optimization techniques have historically been used by consumer goods manufacturers to analyze terabytes of data

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Trade Promotion Management Leader AFS Technologies Predicts Market Growth in FY17

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AFS Technologies (www.afsi.com), has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company’s

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Lucerne Foods Selects AFS Technologies to Automate and Analyze Trade Promotions

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Phoenix, AZ April 9, 2014 – Food and beverage manufacturer Lucerne Foods has selected to implement the AFS TradePro™ Retail and Discovery™ G2 Data Discovery tools from AFS Technologies.  Lucerne Foods operates more than 18 manufacturing plants spanning a breadth of categories and is a division of Safeway Inc., one of the largest food and

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