Trade spending expertise and a unique closed-loop solution that addresses HARIBO security requirements and delivers greater visibility into the complex trade spend processes for the #1 selling Gummi Bear. Phoenix, Feb 1, 2018 – AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, is proud to announce that HARIBO USA
TPO, or Trade Promotion Optimization is a hot topic for many of today’s leading CPG manufacturers. Join AFS hosts Yvonne McClure, Shelley Fow and Sheryle Blasko, as they review the annual planning process to help ensure that your team addresses the Who? What? Where? and When? to fluidly create an optimized plan for the year
For many consumer goods (CG) manufacturers, the second largest line item on their P&L is trade spend. Finance keeps close tabs on all trade finances—including detailed revenues, trade spending and product information. They provide big picture reporting on account, brand, category, region and spend type to focus activities designed to maximize value for the company.
AFS partnered with CGT to explore the people side of TPM. We will reveal the results of a recent CGT report that studied the implications of IT involvement in TPM and looked at how well systems are actually being used and by whom to manage trade spend and deductions. In this section of the webinar
Trade promotion spending is one of the most complex activities a foodservice organization will pursue. Our customers invest in AFS Trade Promotion Management Foodservice (AFS TPM Foodservice) because it is purpose-built to better manage their trade investment with hundreds of distributors, buying groups and operators to settle claims and deductions, keeping their business on track.