Trade Promotion Management Leader AFS Technologies Predicts Market Growth in FY17

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AFS Technologies (, has experienced significant growth in the past two years and predicts continued growth as the company enters fiscal year 2017. Joe Bellini, CEO of AFS Technologies, shared how developing robust end-to-end trade promotion management software solutions, AFS Trade Promotion Management (TPM) Retail and Foodservice, has been a driving force for the company’s great success. Bellini said, “We have a dominant position in the Americas with over 19,000 users of our TPM Retail product at the beginning of 2016, as published in a recent Gartner report.”

Over the past two years the Phoenix-based technology leader has successfully implemented more than twenty new customers including John B. Sanfilippo & Son, Inc., Signature Brands, and Traditional Medicinals.

AFS customers voted the company “Best in Class” Top List of Providers in the Annual Consumer Goods Technology (CGT) Readers’ Choice 2016 and was recognized for CRM, TPM, Retail Execution and Mobility.   AFS entered into a new alliance agreement with Nielsen in April 2016 to offer predictive analytics integrated into the company’s TPM software solution.

Our size and position provides us with a breadth of users who partner with us to help them drive profitable growth in the consumer goods industry. With this dedicated focus, the investment in R&D has increased 20% year-over-year, resulting in capabilities such as predictive analytics, trade promotion optimization, scenario planning, and enhanced visibility and ease of use with indirect planning.

“Based on customer feedback and what we are seeing in the market, we plan to deliver functionality that focuses on the specific needs of managing trade spend more efficiently. We will also drive the use of practical and actionable analytics to TPM users. The purpose-built functionality, integrated predictive analytics and management by exception analytics will keep AFS in a strong leadership position for fiscal year 2017 and beyond,” added Bellini.

About AFS Technologies

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its thirty-year history, AFS serves more than 1,000 customers of all sizes in over fifty countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz. Follow AFS Technologies on Twitter at @AFS_Tech.