Joel Cartwright the Director of Product Development for Trade Promotion Management Retail at AFS Technologies will be presenting this webinar on Demand planning.
“Manufacturers are consistently looking for a way to improve demand forecast accuracy, in order to optimize the manufacturing and inventory. Most manufacturers utilize some type of Demand Planning tool, which typically relies on historical information for the forecast.
However, what if there was a large promotional event, which is truly incremental from prior year. The promotional activity lies in the Trade Promotion Management tool, and it needs to be in the demand forecast.
Therefore, integration of the TPM tool to the Demand tool improves forecast accuracy and provides a competitive advantage.
This begs a few questions… How do I do this? Are there other manufacturers doing this?”